The Spirit of Sharing

The Spirit of Sharing

Ruth E. Walker

As noted in last week’s Top Drawer, Gwynn and I attended the Spirit of the Hills (SOH) Festival of the Arts in Cobourg, and filled our creative wells with workshops on the craft of writing. But there was more energy and inspiration to be found in the community rooms at St. Peter’s Anglican Church.

Ruth at Writescape’s table

Drawing together the arts of all kinds, the festival celebrated visual arts, music, theatre, dance and literature. And in each of those disciplines, there was a myriad of creative expressions. From Flamenco dancing to fabric art to photography to performance poetry, SOH festival attendees were treated to a rich immersion in the arts.

Not only were there feasts for the eyes and ears, there were several opportunities for collaboration and communication between artists.

Gwynn moderated an intriguing panel discussion between four poets, who proved that poetry is not just an economy of words on the page. Ted Amsden, Cobourg’s poet laureate emeritis was joined on the panel by American/Canadian poet Katie Hoogendam, subversive poet Wally Keeler and performance poet Dane Swan. The audience was challenged to consider how each poet approached their craft

A Royal reception

Hon. Elizabeth Dowdeswell

The arts tend to be taken for granted, so when the Lieutenant Governor of Ontario, the Honourable Elizabeth Dowdeswell, entered the exhibition hall on Friday afternoon, the excitement meter rose significantly.

She is the Queen’s representative in Ontario, and in her own words, is “Storyteller in Chief.” Her Honour knows the power of words to engage others, and holds close the stories she hears from her travels throughout the province. Gwynn and I were delighted when she stopped by our table for a brief chat.

Reva Nelson & Piers Walker

On Friday evening, we were treated to an evening of music, dance and theatre. As much as I enjoyed all the offerings, one short play held a special joy.

“Mouse”, by Marie-Lynn Hammond, explores how two different commuters — an introverted older woman and an over-active young man — have far more in common than they first realize. Of course, the fact that I had a connection with the young male actor might have influenced my strong preference. Cannot lie: I’m always a proud mother when I watch any of my children do something they love.

Mixing up the arts

The arts were thrown into a different mix of voices when Saturday’s lunchtime panel, moderated by Alan Bland, brought together poet Dane Swan, multi-talented singer-songwriter David Newland, award-winning author K.D. Miller and opera singer turned author and editor, Christopher Cameron. The audience engaged in a free-ranging discussion on the challenges and benefits of sharing across the arts.

Our consensus? There’s a definite richness of thought when artists of various disciplines take the time to talk with and learn about each other.

Marie-Lynn Hammond
& San Murata
Gwynn reading poetry

But the best example of sharing across the arts, for me, was the very cool Words on the Wire, multi-media event on Saturday afternoon. Video poems engaged our eyes and minds, exquisite music and singing rose to the rafters in the chapel setting, pioneer Susanna Moodie addressed the audience, and poetry and prose was shared by diverse voices. Musician and songwriter Marie-Lynn Hammond was joined by acclaimed violinist San Murata. And a personal favourite of mine, Gwynn Scheltema, read two gorgeous poems from her poetry manuscript.

By bringing together a diverse gathering of arts and artists, the Festival attracted the attention of the Queen’s representative, someone who regularly consults with the provincial government and who articulated her belief in the power of grassroots art and volunteer activity to bring people together and enrich their lives. The Festival showcased the work of creative people in a public, accessible place. But more than that, Spirit of the Hills festival organizers created a space in which artists could share ideas, inspiration and art forms with each other.

The Festival of the Arts is held every two years in Northumberland County. I’ll be marking fall 2021 on my calendar to be ready for another immersion in the many creative experiences that will be on offer. In the interim, I’ll be looking at ways I might collaborate with various artists to see what synergy can develop.

Collaboration + creative people = ??? Share in the comments what you think can come out of collaboration across art forms.

Collaboration Opportunity

Applications have just opened for Halls Island Artist Residency in Haliburton County. For summer 2020, organizers are dedicating one 12-day residency for up to four artists who want to collaborate on a project(s).

main cabin

Halls Island is an off-grid, eco-sensitive island on Koshlong Lake. Residencies are available to artists of all disciplines. Other than a $10 non-refundable application fee, residencies are free to successful applicants.

“As an environmental artist and geo-poet, the Island itself was a way to rejuvenate, and become re-inspired in my practice.”


Sophie Edwards, artist residency at Halls Island, 2019

Applications and additional details are available online.

Power to make a difference

Power to make a difference

This week Writescape welcomes guest blogger Lori Twining. She blogs with other writing friends at AscribeWriters.com and adds laughter and inspiration whenever she joins us on Writescape retreats. Her blog today is all about having the power to improve the life of other writers.

Guest Post: Lori Twining

Sometimes, I feel like I have the power to make a difference. Does this ever happen to you? Are you harbouring tiny pockets of power that could be used for something good?

What if YOU could be the reason someone smiled today?

What if YOU could make a small difference in someone else’s life?

What if I finished a novel, published it and it was because of YOU that it hit the New York Times Bestseller List?

Well, don’t get excited, because I didn’t finish writing that New York Times Bestseller… YET! But many other people have. I have read soooo many books by authors that are filled with amazing stories. Stories that deserve recognition. Authors that deserve to be hugged and told that you loved reading their books. Being an author is a tough business. For some, doubt is creeping around every single corner of every single day, so they could use a little reason to smile.

We are lovers. Book Lovers too!

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When my husband and I celebrated our 10th wedding anniversary, we went out for a nice surf & turf supper followed by a few hours of hanging out in the bookstore. We trailed our fingers across every spine in the fiction section, smelling the new pages of some of our favourite authors, discovering new authors and being excited about which books we should buy this trip. We met up in different aisles and pretended we didn’t know each other, and then struck up a conversation about random books we had stacked in our arms. We were basically a romcom (Romantic Comedy) happening in real time. Yes, as a couple, we are two book nerds falling in love all over again, not only with each other, but with authors and their words.

Waiting to be loved

I had a few sad moments while I was walking through the 80% off aisles. Don’t get me wrong, I LOVE a great bargain but my mind went to the $2 stickers on the front cover and I wondered just how much is the author actually making? The book isn’t even that old. It’s only been in circulation for 12 months? 6 months? Geesh! Then I let my eyes wander around the huge store gazing at all the books waiting for someone to take them home, and yes, like in the movie Bridesmaids, I wanted to have the van full of puppies speeding down the highway after the party. Only, my van would be filled to the brim with all the unwanted books. I would take them home with me—possibly share with my husband—and I would read every single book, trying to make an author happy that their book wasn’t locked inside a bookstore with no one to love it.

Does that sound crazy?

Yeah, I’m sure it does.

But it makes me happy to buy another author’s book, read it and then tell them how much I loved it. This comes full circle back to having the power to make someone smile. When you tell an author how much you loved reading their book, sometimes they surprise you. This past week, I was surprised not once, but TWICE!

Reaching out

Lori Twining ~ #slaughtersquad

During my lunch hour a week or two ago, I listened to a Facebook Live interview between two amazing women authors, Lisa Unger and Karin Slaughter. They were talking about mysteries, suspense and thriller novels (all of which are my favourite). They mentioned that if you commented during the Live interview you might win something. Honestly, I didn’t care if I won anything, I was just hoping to hear some secrets they might share about their process of writing a bestselling thriller novel. I was there to hear about how they research, how they attempt their first draft, how long it really takes to write a bestseller, if they have help editing it into a masterpiece or are they doing everything on their own. These interviews always hold many interesting answers for me. So, I was happy that I listened. I took some notes. I went back to work.

After a week of camping in the woods with my adorable husband, unplugged from the world, I returned home to find my social media had exploded with hundreds of text messages, emails, Facebook messages, etc… and several were from Lisa Unger asking me for my snail-mail address. I had won something and she wanted to send it to me. What? I wanted a copy of her new book, Under My Skin, so my fingers were crossed that it would show up in my mailbox.

Love finds it way home

Lisa Unger & Lisa Scottoline Books
Lisa Unger & Lisa Scottoline Books

Fast forward another week… I received PRIORITY MAIL! $24.95 US worth of bookmail. Unfortunately, it was NOT Lisa Unger’s Under My Skin, but it was a short story called The Twenty written by her, and a hardcover copy of Lisa Scottoline’s newest release, Feared. I thought it was weird, it wasn’t even a copy of one of the two women in the interview, but hey, I love Lisa Scottoline and I didn’t have this one. I was excited and happy because who wouldn’t be? Right?

Plus, I already have all of Karin’s books (just finished reading Pieces of Her and it was FANTASTIC). Inside the Feared cover, it was signed with a note, “I love Lisa Unger, too! xoxo! Love Lisa Scottoline.” Oh, these girls know how to warm my heart. A signed Lisa Scottoline book! Sweet.

A couple of days later, I found another Priority Mail package in my mailbox. This time it was from an agent in New York City. Why was I getting mail from a literary agent? It should be the other way around, right? I should be sending out my unpublished manuscript to agents. Ha! That’s a story for another day… However, my package was from Victoria Sanders & Associates in Stone Ridge, New York. That is Karin Slaughter’s agent. Ohmygod! Karin Slaughter is my ab-so-freaking-lute-ly favourite female thriller writer. Seriously, she is the one I want to be when I grow up and figure out how to write a real thriller novel. I. Want. To. Be. Her. … with Lisa Unger and Lisa Scottoline close behind her.

Back to reality, I pulled out a Karin Slaughter t-shirt. Yep! I’m in love all over again. Then, I started surfing the internet for other #SlaughterSquad or #UngerSquad t-shirts… no luck. My mind started racing about telling these girls they could make money with selling their merchandise to crazy fans, such as myself. Now, I want a “The Good Daughter” t-shirt that will make my mother frown! Maybe, I should make one myself? Or send Karin Slaughter a crazy fan email requesting such an item. I’ll save that for another day, as well. Ha!

Bottom line, I made Lisa Unger and Karin Slaughter smile because I listened to their Facebook Live interview, because who wants to have a Live event that no one comes to? In return they made me smile by rewarding me for listening by sharing secret info, PLUS I was extra-smiling when I received gifts! I feel the power of making a difference here… I’m so busy telling everyone I know on social media and in person about how awesome these two authors are, which is a bonus for them. Plus, I will be extremely happy about walking around with my Karin Slaughter t-shirt on for years to come, thanks to Lisa Unger for picking my name out of a list of random people. It is hard to tell which of us are smiling bigger today.

Having the power

Imagine having that much power… here’s the thing, I think YOU do.

Support an author today. Listen to their podcast. Buy their book. Read it. Tell everyone about it. Word of mouth is a wonderful tool that is one of the easiest ways to make someone smile.

If you are a writer, a day will come when you’ll be begging for someone to make you smile. What if YOU could be the reason?

MAKE KARMA HAPPEN!

Lori Twining

Lori Twining writes both fiction and nonfiction, with her stories winning awards in literary competition and appearing in several anthologies. She’s an active member of many writing groups: International Thriller Writers, Crime Writers of Canada, Sisters In Crime International, Toronto Sisters In Crime, Romance Writers of America, Toronto Romance Writers and Ascribe Writers. She’s a lover of books, sports and bird watching, and a hater of slithering reptiles and beady-eyed rodents.

10 meaningful writers’ gifts

10 meaningful writers’ gifts

Launched in 2018 as a year-long celebration of our 10th anniversary, this monthly post has proved so popular that we’re keeping it going into 2019. Look for Writescape’s 10 on the 10th writing tips, advice and inspiration throughout the year. Think of it as Gwynn and Ruth sitting on your shoulder and nudging you along. Share with your writing colleagues and encourage them to sign up for more.

‘Tis the season and a time to think about gifts for writing friends. If you’re anything like us, your list of writing friends and colleagues is wonderfully long. Or perhaps you’re not a writer but have one in your life and you want to give that writer a meaningful present at this time of year. We’ve come up with 10 gift ideas, and most of them cost you little more than time and a willingness to help. And bonus–many of them are environment-friendly.

  1. Time to write. With all of life’s commitments, a gift of time can be priceless. Perhaps offer to babysit, to do the grocery shopping, take kids to hockey practice or cook up a few meals for the freezer — any task that will free up time to write.
  2. Used books. Over the years, writer friends and I have had pot luck get togethers during the holiday season. Each person brings a much-loved gently used wrapped book and then we have a draw to chose a package to take home. Not only do you get a new book to read, but the discussion this activity generates is loads of fun.
  3. Help to face fears. Submitting and rejection is one of my fears. One of the best gifts I received was a commitment from a writer friend to help me to submit my work. I picked out three pieces, then she helped me decide on markets, craft the cover letters and actually send the submissions off.
  4. Space to write. I’m lucky enough to live in a picturesque retreat property. I often offer up my home to writer friends who need to get away. I either write with them, or give them their space, whichever they want or need. If you are away at work during the day, is there a writer who would appreciate a quiet space to themselves? Hey, they could even let your dog out for you.
  5. Help to remove a block. One of my writing friends is a bit of a clutter-bug. She was feeling creatively blocked but overwhelmed at the thought of sorting through the clutter. I offered a weekend and my organizing skills to open things up a little for her so she could get creative again.
  6. Promote on social media. Write a review. Subscribe to or comment on a writer’s blog. Like a writer’s Facebook page. Interact on Twitter or Instagram or Pinterest. Repost, repin or share. Circulate blog URLs. Interview a writer on your own blog. Swap links. Encourage others to do the same. The more often the better. Perhaps schedule an hour a month to act to help promote 8 writers. By this time next year, you will have taken 100 promotion actions.
  7. Share a skill. If you are an editor, gift an editing session. If you are a whiz with Scrivener, offer a coaching session. A dedicated brainstorming session for plot building. Share your skills and you share your gifts.
  8. Organize an “inspiration day.” Pack a picnic lunch. Schedule to coincide with a free day at the local art gallery, music in the park or outdoor theatre. Map the trip to visit gravesites, outdoor sculptures, historical sites. Be the chauffeur and tour guide but remember to build in time for note-taking, observations and serendipity explorations that pop up along the way.
  9. Buy their books. Seems obvious, but we tend to think of gift giving as just that. We need to give to the writer. But as a writer, I would happily forego “getting” and know that my book has been bought and is being read. I’d even be happy to sign it. Them. A whole pile of them.
  10. Ruth reads from “Living Underground”

    Attend a launch or reading. I have attended readings where the readers and their immediate families are the only ones in the audience. Commit this year to attending a number of author events, and take at least one friend with you. And buy the book! You usually get a good price at events, and a signed copy.

 

There are other low-cost but appreciated gifts to consider for a writer: a journal (not the fancy expensive kind, just a dollar store purchase that a writer won’t feel too intimidated to “muddy” the pages); an easy-grip pen and/or mechanical pencil; a package of paper for printing.

Many gift ideas could be packaged as “coupons”:

  • Good for one editing session in March or April for up to 10 manuscript pages.
  • Redeem for one afternoon of market research to develop submission strategy. Goal: 3 submissions to either agents or publications or contests.
  • Congratulations! The bearer of this certificate will receive a day of inspiration during summer 2019. Be whisked off to places and spaces that will tickle your muse and inspire some great writing. Provide gift giver with possible free dates to find a mutually suitable time.

So there you have it.  Be creative and surprise another writer with a gift on this list this holiday season. Or give the list to friends and family so they can give one to you.

Finally, if you have a big-ticket item on your own wish list–a new laptop, a writing retreat, a professional edit–ask family and friends to contribute to your Writing Dream Fund. Many hands can make dreams a reality.

Pinterest for Fiction Writers Part 2

Pinterest for Fiction Writers Part 2

Gwynn Scheltema

In Pinterest for Fiction Writers Part 1 we explored how Pinterest can help you as a writer while you are writing. But of course, there is the other side to writing: selling the book! Pinterest can help there too. (Note: If you are not sure what terminology like “boards” and “re-pinning” mean, please read Part 1 first.)

Why consider Pinterest for sales?

According to Omnicore Agency’s January 2018 report:

  • Monthly active Pinterest users numbered 175 million (75 million in the USA.)
  • 93% are women
  • 2 million shopping pins are saved daily
  • Millennials use Pinterest as much as Instagram
  • Pinterest drives more referral traffic to websites than Google+, LinkedIn and YouTube combined.
  • Nearly 85% of Pinterest searches happen on mobile devices

One of the reasons I prefer Pinterest is that what you post is always there, easily found and well-organized. You don’t spend time creating a post that disappears into a long news-feed and may never be seen, like on Facebook and Twitter.

Two kinds of Pinterest accounts

Pinterest offers registration as either a personal user or a business user. Both are free.

A personal account allows you to create boards and pin to them. You can also pin from other people’s boards and send to other people’s boards, social media accounts, and email.

If you have a business account, you can additionally:

  • place links on your website to take people to your page on Pinterest
  • get visitor analytics and what they’re looking at the most
  • use rich pins to let users do special stuff with the content on your website or Pinterest page, and add prices to your images.
The right Pinterest mindset

Pinterest is not a point of sale. It drives people to click through to your website or to Amazon or wherever your point of sale is. It’s great for building an author presence, (see how below) but never lose sight of the fact that your end goal is sales!

But, and it’s a BIG BUT, like all other social media platforms, avoid incessant self-promotion. The immediate goal is for vistors to pin and then to click through.

Pinterest is a quieter, more subtle platform where sales are made indirectly by building trust, loyalty and engagement. On Pinterest you express yourself through images. So if you want to showcase a review of your book you’ll have to make a visual for it.

Also remember that most pins are re-pins, so if you provide original content, pinners will happily spread it for you. Just give them a good visual with a few, repeat few, words that hook them and you’re on your way.

Become a Business Author

I’m a personal pinner and I have over 60 boards covering all my hobbies, dreams, and plans. Some are general: gardening; art; books I recommend. But there are also more personal boards: my daughter’s wedding; things I want to do with the grandkids; travel plans and of course, unpublished book boards.

When selling your book, you don’t want your efforts buried in clutter and you want to be accessible but stay professional.  The best way is to register as a separate author persona with a business account.  Use your name, and simple add “author”: Jane Doe, author. And just like Twitter and Facebook, a decent head shot and succinct profile that sells you and your products is a must. Notice in the author page below that Rachel Thompson has 6,000 followers and 22,100 monthly viewers. Wow!

What boards could I create?

You can still have multiple boards, but keep them associated with the book or you as an author. In a business account, Pinterest allows you to have “featured boards” and “latest pins” that show up when you first go to the Pinterest page.

Remember sales is the goal, so make sure to put links to your sales page/s whenever you can. You can put them in your profile, in the description portion of your images, and add the URL to images you create.

Here are a selection of boards to consider:

Boards about the book
  • The book/s.

Create a separate board for each book you want to sell. Pin pictures of the cover, back page blurb, reviews, and enticements to read excerpts. Link all the images to your sales page and where appropriate put prices on your images. In the image below, notice that Carla Laureano has 8 separate book boards. (She also has her website URL prominently displayed and a URL to a free book in her profile)

  • Behind the book/s

Glimpses into the book in the making: pictures or quotes that inspired your characters, settings etc. (all poached from your initial vision board.) Cover choices that didn’t make the cut. Characters and/or excerpts that didn’t make the book. Story boards, notes.

  • Special offers

Freebies, contests. New book ideas: Invite people to post pictures of what the villain could look like, or what kind of car the protagonist might drive. Give a free book to the winner when the book is done. In the board below, 75 authors collaborate on this board to offer giveaways. The board appears like this on each of their pages.

Boards about the author
  • About the author

You can get personal here or stay all business; it’s up to you. You can cover how you got started writing, your mentors, your writing resume, your future plans, your passions, causes you support, hobbies and views on life.

  • Events

Reading and signing events (use your photos and posters as the visual); conferences, guest posts, speaking engagements, workshops you’re giving; TV, print or radio interviews. Again add links in the description portion of the pin.

  • Fan club

More photos of happy fans holding your book; book club group shots; quotes from fans or fan letters. Tag people using the @ sign in your pin descriptions (tagging in Pinterest works similarly to Facebook.) Plus, other people can pin things to your page (if you allow them to become “contributors” to a particular board), which encourages more sharing and interaction.

  • Behind the scenes

Pictures of you writing, your cork board of favourite inspirational quotes etc,  your waste basket of discarded scenes, the view from your window, your cat lying on your keyboard. Let your public see you as the person behind the book.

Boards that support the content of your book/s
  • Topic boards

If your book features a mental health issue, have a board about that mental health issue; if your books are Georgian romance, boards of all things 18th century would be of interest to your readers.

  • Books you recommend

Can be in your genre only, or anything you recommend. Alternatively, have a board about “reading now” or “my to-be-read list.”

  • Related activities

If you have written a kids book, have companion boards for teachers or parents or libraries.

  • Any other book-related topics

Libraries you love. Book stores you recommend. Books you loved as a child. Quotes from writers ……..

And there’s more

Once you’ve created your Pinterest author account, don’t forget to grow your audience by adding a Pinterest Follow button on your website so people can follow your Pinterest account from your website.

You’ll also need to brush up on some of the technical stuff, all of which could warrant a separate blog post, but there’s plenty of help out there. Here are a few links to get you started.

Of course you can search on Pinterest yourself! Here are three pins I found in a search “selling books”.

If You Read It, They Will Listen

If You Read It, They Will Listen

Ruth E. Walker

A recent invitation to read my work at Tall Pine Tales in Haliburton set me off on a complicated journey. Tall Pine Tales is a collaborative reading series shared by writer organizations in two of Ontario’s cottage communities: Haliburton and Muskoka. Running successfully for the past 5 summers, there are expectations from the audience for this 6th season: plenty of laughter and smiles, along with thoughtful nudges about life’s twists and turns.

For me, an invite to a public reading is an ego-boost (especially useful when my muse opts to dance just out of reach.) It’s an opportunity to share my work with an audience, to feel my words slip among listeners and tempt their interest.

But when I looked at the writing I had on hand, I panicked a bit. I have a rather dark and serious muse, so this was a real challenge. Then I remembered The Perfect Beauty of Yvon Torville, an in-progress manuscript that I plan to return to in 2019.

Choose the right piece
  • think first; read later
    • there’s a big difference between reading your work to a group of colleague writers and reading aloud to an audience that is mostly readers. You need to consider the purpose of the event, the location and the likely audience:
      • indoors or outdoors
      • a library auditorium or a noisy local pub
      • elementary or high school students or adult audience
      • consider the people and the place, then choose: humour, pathos or high-tension drama?
  • pay attention to the tone of the organizers/event
    • I knew that Tall Pine Tales is a charming mix of memoir, humour, children’s authors and local content, so I chose accordingly: Yvon Torville is a revisionist take on an old Breton fairy tale with irony and magic at its heart
Get comfortable
  • practise
    • the more your practise, the more familiar you are with your own work. During readings, you need audience connection…and that means not keeping your eyes fixed firmly on your words. Look up as you read and move your attention throughout the room: help your listeners feel that you are reading to them and not to the podium.
    • the more familiar your are with your reading, the more easily you can govern your pacing. No matter how many times I’ve read publicly, I’m still a bundle of nerves. I channel that nervous energy into my readings and work hard at not rushing through, slowing down and giving emphasis to parts that need it (a lot of character names or unusual settings or a fast-paced scene.)
    • video or record your practice readings to help you hear your intonation, pauses and occasional stumbles. If you don’t want to record yourself, at the least listen carefully as you practise again and again to ensure a smooth and confident delivery
  • reconaissance/research
    • if you aren’t familiar with the location, do what you can to get familiar. Many out-of-town locations can be viewed online (check out the website for the reading event and a list of past readers)
    • ask the organizers: will there be a podium? Does it have a reading light? Is there a microphone? And here’s a really important question: How long do I have to read? (see “Deliver” for more on this one.)
Deliver
  • listen to the other readers
    • not only is it respectful to give your colleagues your full attention, it helps you to gauge the audience. And that helps to prepare you to deliver your work. Even if the audience is not overly receptive, you’ll know you’ll have to step up your game to get their attention.
  • engage your audience
    • if you have practised then you will read clearly and with some variety in your tone and you will be able to at least glance up in their direction. That’s all part of engagement.
  • stick to the time limit.
    • I have been in the audience when readers have gone over their time limit and it’s disrespectful to the organizers, to your colleague writers who keep to their time limit and most especially, to the listeners. No matter how “rivetting” your piece is, don’t do it.
    • At Tall Pine Tales, I cut my reading off at the requested 7-minute mark and then got to hear more than one person call out “No! What happens next?” I won’t have trouble selling them that book, will I?

Accept criticism

  • take stock of success and what still needs work
    • if possible, have someone in the audience you can quietly ask about what worked and what didn’t. At Tall Pine Tales I asked my husband, “So, what do I need to do better next time?” “Nothing,” he replied. But I’m not fooled by that. “C’mon, give it to me.” He let me know that the reading was great but “…next time, give a bit more time to the set up before you read. Tell them a bit about the original fairy tale first.” Bingo. He was right. It was a good reading but would have been even better if they knew why I am compelled to revise this old tale.
    • I like to read my work aloud to an audience, and I’m pretty good at it. But even so, it’s a never-ending journey to refine and improve each time. If I’m lucky, the invitations will continue to arrive and give my muse a kick in the pants just when I need it the most.

      Ruth reads from “Living Underground” in 2012

 

 

To Market, To Market

To Market, To Market

Ruth E. Walker

I recently attended a celebration of local authors in Ontario’s cottage country. Aptly named Kaleidoscope, the book sales event offered a wide range of styles and published works for readers. Intriguing mysteries, fantasies for all ages, beautiful photography collections, wildlife explorations, compelling memoirs and biographies, and children’s picture books filled huge dining tables on two floors of the rustic Wintergreen Maple Syrup and Pancake Barn in Gelert, near Minden.

For readers, Kaleidoscope was a great opportunity to sample works by some of the many writers who call the Haliburton Highlands home. But for writers, it was an even better chance to learn from one another: what kinds of books were being inspired by the rugged natural beauty of the landscape and who are the people behind the titles? And even more important to me, how are those writers sharing their words with each other and their readers?

Even Margaret Atwood has to promote her books

I saw a range of approaches to direct sales of books and each has benefits and pitfalls. Of course, it’s always a personal choice on how one sets up their sales table. And that choice has to suit the writer. Some writers are painfully shy. I can say this because I am exactly that kind of writer. But I’ve put on my “act outgoing” pants so often now that people think I’m an extrovert. Don’t tell anyone — let’s keep it our little secret.

I toughened up my sales approach after a few years of setting up booths at Word on the Street and Eden Mills Writers Festival. I was there with LICHEN, a jewel of a literary journal I’d helped found and edit. Eventually, I learned to accept people walking past our table, avoiding all eye contact. I no longer took it personally when, after talking up a potential buyer, I watched them put the journal back and walk away. And I quietly celebrated those who bought their own copy.

I watched the writers at Kaleidoscope and recognized the many ways we promote our books:

The Quiet Table

This is the simple “here are my books on display” approach. Just the books. Stacked in an attractive display: cover out, at least one in a stand. The writer stands behind/next to the display, ready to chat with anyone with questions. This is a time-honoured marketing approach. Head to any bookstore and you’ll see lots of those display tables. Readers are attracted to quiet displays.

What you need to remember:

  • show the price; if there are specials let visitors know (2 for $xx or BOGO 50% off) Yes, it feels weird but it is part of marketing; most people dislike having to “guess the price”
  • business cards/postcards show readers you’d like to engage, even through an email or note
  • smile and say hello; it can feel unnatural (and really awkward if they ignore you) but you get used to it
  • NOTE: A recent article in Write magazine recommended displaying a question to give visitors a topic to engage with you on: “Ask me about…” — especially effective if your book(s) tackle tough or intriguing subjects that you spent time researching
The Audio-Visual Augmented Table

Video is a remarkable tool for marketing. Just like an illustration in a book, a video attracts passers-by through sound and/or images. It’s easily set up on a laptop or tablet that’s tucked in among the books.

At Kaleidoscope, a writer displayed a video of First Nation drumming scenes to share at his table. He did the following and these were exactly what we fellow writers appreciated:

  • consider your neighbours by watching the volume (but even the fairly low sound attracted visitors from the first floor to climb the stairs and see what was going on the second floor)
  • avoid constant looping to allow your visitors (and those at other tables) time and space in which to chat
  • NOTE: check in advance or arrive early to ensure your electronics are close to a power plug AND watch the cord for any tripping hazard (including for you)
The Multiple Offerings Table

Some readers are attracted to busy tables. And many readers are also writers (and that should not surprise you, writer!) so I make it a point to have material on hand for writers. Sometimes a jar of writing tips to reach in and pick from. Sometimes writing prompts. And, of course, I always have the latest on upcoming Writescape retreats.

  • offer treats or takeaways; even a jar of wrapped candy or bookmark can attract people to your table
  • define your space with a backdrop/tablecloth or banner (especially effective if you can tie it into the book)
  • get creative — for a children’s story about a picnic, use a picnic blanket and display copies of the book in a picnic basket along with picnicky items. If it’s a mystery novel, include a Sherlock Holmes cap and magnifying glass, etc.
  • NOTE: A plastic display stand can hold excerpts of reviews on your books or promote your next reading or event

No matter what kind of salesperson you are, writer, you know that in today’s noisy and crowded marketplace, we need to be prepared to sell our words and find our readership. No matter what, be ready to answer this question: What is your book about? A short one- or two-sentence answer should be on the tip of your tongue.

Like the writing process, marketing your book is a journey. But thankfully, with cooperative sales events like the first-ever Kaleidoscope in the Haliburton Highlands, it’s not a journey we need to take on our own.

DID YOU KNOW

Heather. signing BETTING GAME

Book sales events are just one piece of the marketing pie. Remember that websites and social media can also be a useful tool to introduce readers to your work. Here’s a look at Heather O’Connor’s Top Drawer post on the marketing work she did IN ADVANCE of the launch of her best-selling YA novel, Betting Game.

Invaluable and oh-so-practical advice from a successful author. And, as noted, it’s a journey.

Goodbye Vanity Press Impression

Goodbye Vanity Press Impression

Ruth E. Walker

I recently heard from a teen writer who was puzzled about self-publishing. She explained that she was on a committee looking at books to recommend to the Forest of Reading summer program at Ontario libraries. She was especially excited about a book from a local writer and presented it to her committee colleagues to review.

The committee agreed the book was really good and moved it forward as a recommended read to the Ontario Library Association (OLA). But my friend was disappointed to receive an email explaining that the book could not be included. The OLA has a policy to only include traditionally published works in that summer program. A novel, no matter how compelling, couldn’t be on the list if it was self-published by the author.

No matter how you feel about self-publishing versus traditionally published books, the OLA’s policy is not out of line with many organizations. And there is a good historical reason for it: vanity presses.

Feeding the Vanity Machine

Not so long ago, some printing companies called themselves publishers. Writers were attracted to those companies that would quickly publish their manuscripts without long waits to hear from an editor and no questions asked. Writers were guaranteed their book would be published…for a fee, of course. But the writers were confident of being able to sell their finished product. And all the money would go to them, not to some agent or publisher. Once they put out a lot of money to the “publisher.”

It seemed like a great idea.

Of course, the inevitable happened to most of those writers. Basements and garages filled up with boxes of books that, once family and friends had been tapped out, couldn’t be sold to strangers.

 

 

Not all vanity publications were in vain

There were amazing success stories:  David Chilton’s self-published financial advice book The Wealthy Barber has sold over 2,000,000 copies to date. He even mentored sisters Janet and Greta Podleski, and their Looneyspoons cookbook has sold 850,000 copies to date. Many speakers on the “talk circuits” self-publish companion books that sell very well on the strength of their seminars and workshops.

But they were the exception.

In the past five or so years, the winds have shifted for self-published authors. When Terry Fallis won the 2008 Stephen Leacock Medal for Humour forThe Best Laid Plans, and then the 2011 CBC Canada Reads winner, he raised the profile for self-published authors in Canada. Even The Writers’ Union of Canada now accepts memberships from authors of self-published work (applicants must submit their book for review and it must meet professional standards to be accepted.)

It won’t be long before self-published titles are received everywhere with respect.

Make sure your book deserves respect

So you’ve decided to self-publish. Just because you’ve written a great story doesn’t mean it’s ready to go to press. If you truly respect your own work, you need to give it the time and focus it needs and deserves. If you truly respect your reader, ensure that you’re actually giving your reader a great story in great shape. And if you respect yourself as an author, act like you do.

Hire an editor. No, don’t rely on friends or family for this. A professional and skilled editor will help you refine your manuscript to publishable quality: a logical plot, compelling characters and a clean copy for the proofreader. An editor is not concerned with hurting your ego — an editor wants your book to succeed and if that means giving you tough news, well, that’s what will fix this book and make you an even better writer with the next book.

Hire a proofreader. Here you might have friends or family with this skill but understand a proofreader is not just reading your story and looking for oopsies. A proofreader takes a different approach to an editor. A proofreader is looking for transposed numbers. Of chapter headings in slightly different fonts. Of two similar but different spellings of the same name. The things that trick the eye of even the best editor.

Put it into your publishing budget: $800 to $2000 for editing and proofreading.

Things are changing

I’m an assessment volunteer for the Writers’ Union, reading some the self-published books submitted for membership. Some have been pretty darn good.

However, a few have been sadly in need of an editor. And a layout professional. And proofreader. The main criteria for acceptance is “would this book be comparable to a traditionally published book, with evidence of editing and professional appearance/layout?”

More often than not, the answer is yes. And that is heartening.

It means that those vanity presses are not getting as much business. Instead, we see quality book printers who also offer editing services to various levels. We see self-published books from writers who hire editors and proofreaders on their own. We see co-operative publishing ventures, where the cost and profits are shared by the printer and the author, and include editorial supports. That’s a nice balance of respect and a much better business model instead mass printing from unpolished manuscripts.

The publishing world is ever-shifting. How readers access their books is also ever-shifting just as the line between traditional and self-published books is blurring. Ultimately, readers — like my young friend — will set the pace and tone for choosing between those two approaches. And it seems that as long as a book captures a reader’s heart, it won’t matter how it made its way onto the bookshelf.

DID YOU KNOW?

Writescape self-publishes on a regular basis. At our Spring Thaw and Turning Leaves retreats, we prepare a 35-page workbook to support writers on retreat with inspiration, ideas, prompts, tips and helpful information.

When Gwynn and I published Inspiration Station, our “retreat in a paperback” in 2010, we paid for a quality layout and print product. And you can bet that book was edited, proofed and re-proofed before it came off the press.

It’s sold out right now but plans are in the works to bring it out in an electronic version. Stay tuned.

18 Ways to Choose a Title

18 Ways to Choose a Title

Gwynn Scheltema

 

Your book title is the first impression your readers get of your novel. It’s the first chance to connect, to inform, to intrigue, and to firmly hook readers. A great title will help readers find, remember and buy your book.

You want your title to be representative of your story, to give an indication of content or theme or genre. You want it to be unique but not confusing. You want it to be memorable and easy to spell. If you are writing a series you’ll want something to tie them together.

On a practical level you need a title short enough to fit on the cover or spine, but long enough to not get lost among other titles in computer searches. Consider how it will fit in URLs, tweets and Pinterest posts, how it will read on digital devices. The current trend seems to be single word titles, but five words or less is a good length to aim for.

Because a title is such an important aspect of your book, choosing one can be tricky and even overwhelming. The choice isn’t necessarily one you need make when you are still drafting the manuscript. If you have one in mind when you begin, by all means make it your working title, but reconsider its suitability again when the book is finished.

 So let’s get started…

What is your story about?

  • The Hunger Games
  • Harry Potter and the Philosopher’s Stone
  • The Adventures of Huckleberry Finn

A memorable image

  • Little House on the Prairie
  • In the Shadow of the Banyan
  • The Girl with the Dragon Tattoo

 Character’s name

  • Carrie
  • Anna Karenina
  • Jane Eyre

 Characters role

  • The Golden Son
  • The Last Emperor
  • My Sister’s Keeper

 When the story happens

  • 1984
  • That Summer in Franklin
  • Midnight in the Garden of Good and Evil

 Where the Story takes place

  • The Colonial Hotel
  • Treasure Island
  • Jurassic Park

 Genre

  • Murder on the Orient Express
  • A Hitchhikers Guide to the Galaxy
  • Dracula

 Metaphors

  • All the Light We Cannot See
  • The Nightingale
  • Three Day Road

 A representative line from the text

  • Cutting for Stone
  • Let’s Not Go to the Dogs Tonight
  • Sweetness in the Belly

 Questions

  • They Shoot Horses, Don’t They?
  • Who Has Seen the Wind?
  • Are You My Mother?

 Go against expectation

  • Fahrenheit 451
  • The Blind Assassin
  • Slumdog Millionaire

 An important symbol or object in the story

  • The Golden Compass
  • The Book of Negroes
  • Harry Potter and the Goblet of Fire

 A Play on words: double meanings, puns

  • Living Underground
  • Lifting the Veil
  • One Flew Over the Cuckoo’s Nest

 A twist on a known phrase

  • The Wife’s Tale
  • Elementary, She Read
  • By Book or by Crook

 Single words 

  • Divergent
  • Room
  • Silk

 Old titles reworked

  • Pride and Prejudice and Zombies
  • Zen and the Art of Faking It
  • Gnomeo and Juliet

 The promise of a story

  • The Handmaid’s Tale
  • The Girl on the Train
  • Gone Girl

 Theme

  • Infidel
  • Pride and Prejudice
  • Greener Grass

 

There is no ONE right way of choosing a good title. Brainstorm many possible titles, ask family and friends or readers which ones grab them. And when you sign a publishing contract make sure you know who gets to choose the final title.

DID YOU KNOW

When naming Writescape’s annual retreats we chose titles that had double meanings, were metaphors for the act of writing and which evoked a visual image: Spring Thaw and Turning Leaves

Registration is now open for Turning Leaves. We’re celebrating our 10th anniversary in 2018 on November 2 to 4 at Fern Resort near Orillia, Ontario. This all-inclusive retreat includes Friday night fireside chat with our guest, Andrew Pyper, about the writing life and an intense morning workshop with Andrew on Saturday. He’s an award-winning writer, a master of dark and disturbing mysteries and fantasy, and excellent workshop facilitator.

Our limit is 20 participants. A $250 non-refundable deposit will guarantee your spot. We expect there will be a waiting list.

 

Theme and Premise

Theme and Premise

Gwynn Scheltema

I’m often asked what the difference is between theme and premise. Here’s my take—with a comment or two from others:

 What is theme?

A story needs to be unified around something, and that something is theme, a recurrent idea or motif.  You can begin to identify your theme by coming up with ONE word to sum it up. That one word is usually a human quality: Friendship. Love. Trust. Fear. Redemption. Abandonment. Freedom. Motherhood. Truth. Ambition. Justice. Revenge. Confidence.Or a universal quality: Duality. War. Confinement.

But the theme of a novel goes deeper. Theme in a novel is not just that one word, say LOVE, but the statement the author makes about the motif with the story.

FROZEN: sisterly love is greater than power.

Generally, theme is linked to the emotional growth of the protagonist, or the personal vendetta of the antagonist.

Sometimes you don’t know what your theme is up front. You might change it, or discover it in the course of storytelling. It evolves. And that doesn’t matter because it isn’t stated anywhere in the narrative. It’s a sense we come away with, a flavour, a key.

Theme can also be several statements/explorations around a human quality. For example, an author could explore different kinds of LOVE through different characters: brotherly love, love of self, absence of love, parental love, love of money over people, love of country etc.

What is Premise

Premise, on the other hand, is the idea behind the story, what the author is writing about, the basic idea and foundation for the plot.

John Truby suggests premise is the simplest combination of character and plot: Some event that starts the action, some sense of the main character and some sense of the outcome.

Author and screenwriter Alexandra Sokoloff talks about the premise being “the pitch” for the story. That works too. After all, a pitch is the one-liner distilled version of your book and introduces us to the main character, what obstacles he must overcome, and why.

 

HARRY POTTER: When boy wizard Harry Potter and his friends at Hogwarts wizard school are threatened by the Dark Lord, Harry must find his magical power to overcome him and become a man and a great wizard.

 

Premise out of theme

Chris Vogler agrees that premise is the basic idea and foundation for the plot but also that it is “a more developed expression of the “theme” idea, beyond just one word. It’s a sentence that you pull out of that one word.”

First be specific.  “LOVE” isn’t specific enough. What kind of love? Brotherly love? Blind love? Love of country? Loving yourself?  What kind of trust? What kind of faith?

And then restate it as a kind of formula:   

X behaviour leads to Y consequences

MACBETH: ruthless ambition leads inevitably to destruction

 

 

Why does it matter?

Premise is useful as you write because it holds the ultimate character transformation in the front of your mind, so you are conscious of your character’s actions and reactions being in step with where he is along the character arc. For instance Harry Potter could never have faced the dementors at the beginning of the series, not only because he didn’t have the wizardly skills, but because he had not yet found his confidence or his loyalty.

As you write, theme doesn’t matter, but when it comes to editing, it provides an umbrella measure to decide which scenes and characters can get cut. Does this scene support the theme better than this one?

One last word

Screenwriter Andrew Oye sums the whole thing up very nicely. He says premise and theme are cousins not twins. That the premise is the subject of the story and the theme is the meaning from the story.

 

Celebrating Poetry during NPM

Celebrating Poetry during NPM

Gwynn Scheltema

I love April. It’s a month of budding trees, long-asleep bulbs poking through the earth, warm sun on my back and the promise of summer to come. And April is National Poetry Month (NPM)—a chance to read, write, share and support poetry on a national scale. I love it!

I also love the story that started it all: Back in 1996, members and staff of the Academy of American Poets headed to the steps of a post office in New York City where individuals waited in line to mail their tax returns. The story goes, that they handed out copies of T.S. Eliot’s poem, The Waste Land, which begins, “April is the cruellest month….”

In 1998 Canada followed their lead and today, NPM brings together schools, publishers, booksellers, literary organizations, libraries, and poets from across the country. This year, 2018 will celebrate the 20th anniversary of NPM in Canada!

Reading poetry

If you don’t have poetry on your bookshelves, there is plenty out there to sample. You might want to start with the Poetry Foundation website where you can search poems by poet or poem title or explore their collections by topic. You can listen to audio clips of poetry read aloud and browse their magazine Poetry, the oldest monthly poetry magazine in the English-speaking world.

Another great website for classic poetry and prose is Project Gutenberg. This volunteer-based site offers over 56,000 free eBooks mostly of older works for which copyright has expired. Here is a great spot to sample poets like Keats, Wordsworth, and Robert Frost.

Or consider having a poem delivered to your inbox each day. Sign up at Academy of American’s Poets.org to receive original new poems during the week and classics on weekends. Poetry Foundation also offers a poem a day by email or via an app on your phone. If you’d rather begin small, try Carol Rumen’s Poem of the Week published in The Guardian.

Writing poetry

Just like the reading version of a poem a day, Writer’s Digest runs a Poem-A-Day challenge each year curated by Robert Lee Brewer, author of the blog Poetic Asides. Each day during April, Robert posts a prompt and invites poets from around the world to write and post their poems and comments on the postings. He also chooses a daily winner and an overall winner for the month. Writescape’s Ruth E. walker won one of the daily challenges with a poem she wrote at our Spring Thaw retreat that year.

If you are new to poetry, perhaps consider taking an online course to get you started and inspired. MOOC (Massive open online courses) offers a wide variety for studying poets or writing poetry like this one from California Institute of the Arts.

Sharing poetry

During poetry month, poets and lovers of poetry encourage activities to celebrate poetry. In my region, Poetry in Cobourg Spaces (PICS), along with convenor James Pickersgill, worked with Ted Amsden, Cobourg’s poet laureate, to create a poetry event on Earth Day.

The public plus local schools were invited to submit to a poetry contest. The poems had to be on topics directly related to Earth Day, like the environment, our planet, ecology, nature, organic gardening and/or farming, evolving human awareness of other living organisms, climate change, greenhouse effect, and pollution. The poems were to be 24 lines or less and the winners read their poems at ceremonies at Cobourg’s Ecology Garden on April 22, Earth Day at dawn!

Also in my area, a group of poets, equipped with vintage typewriters brought people’s stories to life through poetry in a unique public art installation.

At the Shelter Valley Folk Festival five Green Wood poets talked with people and created poetry, non-stop, for over three hours. Beginning with the question “what brought you here to this moment?” the poet and person talked for 15 minutes before leaving the poet to capture the essence of the conversation. It was all pecked out on a typewriter in public view. Identified with a number for anonymity, the poem hung on a clothesline, both as a public art installation and a personal gift for the person to take away.

I love it!

One of the spin-offs that came out of NPM is something called Poem-in-Your-Pocket Day. Also celebrated in April—this year on April 26—Poem-in-Your-Pocket Day encourages people to carry a poem with them, and share it with others throughout the day. This day is celebrated not just in North America, but in Europe and Australia too. Some of the activities that everyone (not just poets) are encouraged to get involved with are:

  • Start a “poems for pockets” giveaway in your school or workplace
  • Urge local businesses to offer discounts for those carrying poems
  • Post pocket-sized verses in public places
  • Start a street team to pass out poems in your community
  • Distribute bookmarks with your favorite lines of poetry
  • Add a poem to your email footer
  • Post lines from your favorite poem on your Facebook, Instagram, Twitter, or Tumblr
  • Send a poem to a friend

Supporting Poetry

Of course, like writers, poets struggle to make a living from their art. So I challenge you to buy a book of poetry this April. No idea what to buy?

Visit some of Canada’s poetry publishers: Brick Books; Black Moss Press; Hidden Brook Press and Guernica Editions. Or check out these 16 collections recommended by CBC last fall. Or the 10 best of 2017 recommended by Canadian League of Poets. When in doubt, head to your nearest independent book store.

Poets also appreciate attendance at their poetry readings. A quick Google search of “poetry reading” and “Northumberland” gave me 3 readings in the next three weeks I could attend including this one at the Cobourg Poetry Workshop.  Notice boards in coffee shops often have reading flyers, and if your city boasts a university, there are bound to be readings connected with them too.

Let us know in the comments how you intend to celebrate National Poetry Month. So much poetry to explore. Only 30 days in April. Better get busy!

DID YOU KNOW

A Writescape retreat alumnus, Ingrid Ruthig, recently won the 2017 Gerald Lampert Memorial Award for the best first book of poetry, This Being. This national award, sponsored by the League of Canadian Poets, places Ingrid firmly in the midst of such well-known poets as George Elliott Clarke, John Newlove, John Barton and Pearl Pirie.

And she spent her Spring Thaw retreat time focusing on her poetry. We think it was time well spent.