Self-Publish Your Ebook

Self-Publish Your Ebook

It’s been our pleasure to work as editors with various writers, helping to refine and ready manuscripts for submission and/or publication. One of our clients, Marie Gage, is an indie author of four picture books and a recently released historical novel. In today’s guest blog, she shares her experience preparing her manuscripts for ebook and print publication with Amazon.

Guest blogger, Marie Gage

I wanted to offer readers both ebooks and print books, so I chose to create my books independently. I’ve used both Amazon and Calibre to format my material, but for today, I’ll focus on developing your ebook for sales through Amazon.

Creating an ebook is easy when you work with one of the websites that sell your book for you. Amazon offered me a relatively simple process to upload a word document and have it converted to a .mobi file, compatible with the Kindle reader and Kindle apps. My historical novel follows characters on both sides of the Atlantic Ocean, so I liked that my book became available worldwide through Amazon (but you can choose to limit distribution of your book to specific regions.)

First things first

  • Before you can upload your file, create an account with Kindle Direct Publishing. It’s a bit more complicated than setting up most accounts because you need to input banking and tax information so they can pay you when your books sell. Notice I say “when”—I’m always the optimist. 
  • Fill in responses to a variety of questions such as “title” and “keywords.” Readers use keywords in the Amazon search box and it’s what Amazon uses to populate what customers are offered. You want your book associated with keywords that people use but are not so competitive as to result in your book never being shown. The keyword must also be relevant to what the customer sees in the description of your book. Using “Romance” for a cookbook will not bring you readers. Here’s a quick introductory course in how to choose keywords.

MARIE RECOMMENDS: Do the research about keywords before choosing the final title for your book. Consider adding a subtitle that strengthens your placement. Once you have published through Amazon, you can change the keywords but you cannot change the title on your ebook or print book. You can change the subtitle but ONLY on the ebook, not the print book. NOTE: Keywords in the title and subtitle have more impact on Amazon’s selection process than those in the form you complete before uploading your book.

Amazon allows more than one word in each of the keyword spaces and indexes them together and separately. For example: “Romantic” and “Comedy” when placed in the same box will be indexed alone as “Romantic” and “Comedy”, as well as together as “Romantic Comedy”. Thus you have a chance of being presented with any one of the three terms typed into the search box. However, it is not wise to flood these spaces with every possible word. You will annoy the Amazon staff, who check your work for relevancy, and may end up not indexing any of the words.

Next steps

  • Fill in the field for the book’s description. Put on your marketing hat and figure out what you want to say here that will attract the attention of the reading public. You want the description to be so intriguing that it will entice readers to click the “buy” button. What is the hook that makes your book special? Don’t rush this process. When you are sure it’s ready, remember to insert the basic HTML text formatting to note each paragraph end, as well as any italics and bolding. Otherwise, you’ll have one long paragraph with no italics or bolding.
  • Save and advance to the Kindle Ebook Content Page.  A major benefit of publishing on an already available sales platform is that digital rights management (a .drm suffix) can be added to decrease piracy of your ebook. The protection is not foolproof and there’s controversy about whether it’s necessary, but I feel better knowing it’s there. A major downside is that it may penalize purchasers who wish to transfer their purchase to another device. NOTE: On Amazon you have to press the correct button to turn on this function. Once the book is published you are not permitted to change this selection.
  • Decide if you want an ISBN. You do not need an ISBN (International Standard Book Number) for an ebook on Amazon, but if you have one and wish to use it you can input it. Canadians can obtain one through Library and Archives Canada and there’s no charge. NOTE: You cannot reuse an ISBN from a book you’ve already published elsewhere. Also, print and ebook formats will need separate numbers. 

Getting closer…

  • Upload the file of the interior of your book and a separate file with the cover. Make sure you have a cover that will be noticed among all the others on the page and is consistent with the genre of your book. Launch the previewer, check it carefully and press APPROVE. Or more likely, go back to your original file, correct the errors and repeat the approval process until it is perfect. 
  • Press APPROVE and advance to the Kindle Ebook Pricing page. You will be asked to make decisions about the price. The system will suggest a price based on what it considers to be “other similar ebooks”. The final decision is yours.
  • Choose a compensation package. The options depend upon exclusivity of your book to Amazon. If you wish to have it added to the Kindle Select program, you give Amazon exclusivity for the ebook only. Note the delivery charge that Amazon subtracts from your royalty. It’s often quite small but for picture books, the charge can eat up most of your profit. The only way to decrease the cost of delivery charges for picture books is to decrease the size of the file. See this article for instructions on this process as it relates to picture-intensive ebooks.

And…voila!

  • After completing the process you will be prompted to upload a print book or associate a print book with the ebook. It will take up to 72 hours before you get the email saying your book is live on Amazon and it can take a week or more before it is live in all markets. 

Next time, I’ll share my experience of creating ebooks without depending on an ebook sales platform. Books you create on Amazon or similar sites are not yours to distribute as you choose and there are times when you need to have that freedom.

Marie Gage lives and writes in beautiful Haliburton County, Ontario. Creative writing became a part of her life a during genealogical research that unearthed some tantalizing tidbits in her family history. She joined a memoir writing group, expecting to finish that one project and be on to the next interest.  Instead, she began to see everything as a story. In the past five years, she’s self-published numerous photo books, four children’s picture books and her debut novel, A Ring of Promises. Capturing her paternal grandparents’ transition as they immigrated to Canada from England and Scotland, her novel weaves the facts of their intriguing lives into a compelling story. 

Write a book review

Write a book review

Gwynn Scheltema

Want to do something positive for writers during your time at home? Write a book review! Write a dozen reviews!

A 3/5 goodreads review of the book Notes from an Exhibition by Patrick Gale popped up in my Facebook feed this week from a good friend and fellow writer and reader—and I took note. Why?

I took note, because I find her reviews aren’t like the endless run of promotional 5-star ratings for friends’ books that show up in my feed all the time: gushing reports awash with hyperbole and high praise.

Her reviews are honest and analytical. Even on a 3/5 rating she wrote about what was good. When it came to the aspects that didn’t work for her, she articulated it in that vein—not a trashing by a know-it-all, but considered comments from a genuine reader. She wrote about writing style, story and character problems and all of it couched in the knowledge that her reaction could be to do with what she brings from her own experience to the reading of the book.

So much brilliance: psychological excavations and gorgeous writing, worthy of pencil marks. But ultimately the story weighed me down with its onslaught of details—the kind of notes a diligent writer might keep in a binder called Character Profiles. I wouldn’t have minded had the details bound me to the characters, but in fact I closed the book feeling as though I never really knew anybody, or cared about them all that much..…the trauma that served as the main mystery to be solved over the course of the story, failed to live up to its billing. I suspect this has more to do with the frame of reference I personally bring to the reading room, than it has to do with the writer. Still….Glad to have read it, but left without an appetite for more.

I’m always encouraging writers to help other writers by writing reviews. But I think it’s important that they are meaningful reviews. A writer who reviews with all good intentions to help, but gives a 5-star rating to a book that doesn’t deserve it, diminishes all further reviews from that reviewer. It’s like giving a winning medal to someone who ran only half the course, negates the value of that same medal given to the real winner.

This excerpt from the same reviewer about the book Know my Name: a Memoir by Chanel Miller has me adding this book to my reading list—not just because it got 5 stars, but because it got 5 stars from a reviewer I trust.

A searing, courageous, and articulate stream of social, institutional and legal indictment, emotion, outrage, and love for family — bright red in its flame-throwing honesty and indignation. Chanel speaks for me, and likely for most women I know.

Writing a review

Of course, you can write reviews on many online platforms, but if it’s not something you do often, goodreads is a good place to start because half the “review” is already done for you: title, author, copyright date, genre, price, subject matter of the book, and special features.

Essentially, you need only dwell on highlights of the book and your opinion of its readability. Remember, you are not writing a book report for school, showcasing your knowledge of literature. You are offering a prospective reader reasons to read—or not read—a particular book. Your review should be an accurate, analytical reading but delivered with a strong, personal touch from any reactions and arguments from your unique perspective.

And don’t spoil the book for prospective readers by giving away the ending or unexpected twists. You can say you found the ending satisfying (or not) and you can mention that there were unexpected twists, but hold off on actual details.

As you’re writing, try thinking of your reader as a friend with whom you are having a casual conversation. Use language you would use in conversation rather than trying to be formal.

Review the book you have just read, not the book you wish the author had written. It’s okay to point out areas that were weak, but not to dwell on what you think should have been included that wasn’t.

Questions to consider about your reading experience

A review can be as long or as short as you like. Not all the questions below need to be answered. Pick and choose to highlight what you think is important about the book you are reviewing at the time.

  • Were you engaged from the start or did it take time to get into the book?
  • Will any scenes or characters stay with you for a long time? Why?
  • What aspects were highlights for you: style, characters, world-building, themes, plot? Talk about how well the author dealt with these, what you enjoyed and what you didn’t.
  • Was it an easy read? A wallow in exquisite language? A hard slog?
  • How does it compare with other books in its genre?
  • Did the style and/or content suit the intended audience? What do you think is the ideal audience?
  • Is it a departure from this author’s usual, or what readers would expect? Why?
  • Did the ending satisfy you?
  • Would you read more from this author?
  • Would you recommend this book?

Practicalities

To review a book on goodreads follow these steps:

  • Go to goodreads.com
  • Use the search bar at the top of the page to open up the book’s profile page
  • Scroll down until you see 5 stars and a button Write a Review.
  • Click on Write a Review and type away….
10 Tips on Book Covers

10 Tips on Book Covers

You can’t tell a book by its cover but you can hint to readers what the story is about. The choice of text, colour, font and images carry messages for potential readers and can either invite or dissuade purchasers from picking up your book. Many authors are choosing to self-publish or publish cooperatively and sometimes they miss the mark with their covers

You can’t control how a reader will react to your story but you can entice them to at least turn the first few pages with a great cover. Once they’re inside, well, the rest is up to you and your story, author.

1. Start by considering your genre: science fiction, fantasy, mystery, memoir, history, self-help, instruction manual — for each genre, readers will respond to clues you plant with your cover about the genre

2. Look at other book covers, especially those in your genre. Remember that traditional publishers don’t always get it right when it comes to book covers so look for books that were bestsellers for debut authors. Covers for established bestsellers don’t have to work as hard as that first cover and for series book covers, they take on a kind of cookie cutter appearance.

3. Think about the overall book structure: is this a standalone book or one of a series. If it’s the first in a series, you are free to establish the “look and feel” of your cover, knowing that you’ll continue that with the subsequent titles. BUT if it’s the second book, everything you do should somehow connect back to the first cover — the same font and title — the overall appearance should echo the series

4. Consider your concept: complex plot or character driven — this will affect the images you choose — character-driven should give us a “person” as the central focus; but if this is a complex plot, intriguing illustrations or images may take the forefront

5. What about the mood of your book: high stakes excitement or slow unfolding discovery — deciding on this will help with colour palette for the background and the fonts. Too many self-published authors choose a colour for their cover text that disappears into background colours. You want readers to notice your title and your name. If they’re squinting before they open the book, they are already in a negative space.

6. Use images that carry an element of your story: pictures, illustrations, and signs can be integral to your book cover. A springtime tree suggests new beginnings, growth. A barren tree suggests an empty life or one about to end. There are images that symbolize just about anything and photos that can evoke all sorts of ideas and emotions.

7. Experiment with fonts — once you found those perfect images, look for the type of font to match. Horror writers will choose a different font from a romance writer. But what if it is a horror with a romance at its heart? It can get tricky to choose the best style of text for your cover. And what looks good in small type can be ghastly in large letters plastered on the front of your book. Keep going back to existing book covers in your genre and look at the fonts they chose.

8. Mock up your cover — place the image(s) on “dummy” book — print out the image in different sizes and move it around on the blank surface. Of course you can do this digitally but it is not the same as seeing it in trade paperback or hard cover size. See how different lights affect the look. Think about high gloss versus matte finishes. It will all make a difference.

9. Print out the cover text with different fonts and font sizes then try out various layouts with the images and colours you choose. Will your name be on the bottom? Will the title fit on one line? Or is breaking it into two lines more eye-catching? Remember, this is experimentation and will take time until you feel you’ve got the final cover. But this a huge part of your marketing plan: your book title and your author name.

10. Many readers go to the back cover before reading anything inside. So open up that mock up to create the back cover and the spine. Again, you can do this all digitally but what’s the fun in that if you don’t have a tactile connection with your cover? You’ll need to spend some time deciding on what compelling text you’ll add to that back cover. Often, it’s a variation of your pitch, your logline, your #pitmad golden egg that you slaved over to help promote your book.

10 Gift Ripples in the Social Media Pond

10 Gift Ripples in the Social Media Pond

Tis the season and time to think about gifts for writing friends. Last year we gave you a list of 10 Meaningful Gifts that cost little or nothing, and were environmentally friendly. This year we thought we’d dig a little deeper into one suggestion on that list:

Help promote a writer on social media.

This is a gift that can give all year long. Devoting just one hour a month to help eight writers in that hour will mean you take nearly 100 actions to help your writing friends.

So what can you do?

  • Support existing social media marketing

This is perhaps the easiest thing you can do. Like, follow and share other writers’ posts, pins and pages. Since friends often share common interests, when someone likes your page, they expose it to their friends who may expose it to their friends and on and on. And it’s likely targeted exposure because friends usually have similar preferences.

Adding an intro line when you share is even more valuable. “My friend Alice is launching her memoir this weekend. Her book is amazing.”

  • Write a review

That intro line in #1 above is a mini review. But what about doing a full review on Goodreads or Amazon or genre specific sites?

  • Subscribe to a writer’s blog

Yes, we know, we all get enough email as it is, but remember, you are in helping mode here. The number of people subscribed to a writer’s blog is a direct indication of their engaged target audience, and a great stat for query letters.  Engaged is the optimum word here. Take the time to comment and share.

  • Interview a writer on your blog

Most bloggers have a target audience and a general content niche. Brainstorm with a writer you want to help about how your goals intertwine. Perhaps you are a horror writer and your friend is a romance writer. Could your friend answer some questions or do a guest blog about basic romantic principles that cross all genres? Win-win promotion for both of you.

  • Spread the word

Before anyone can support blogs and social pages, they need to know they exist! At networking groups or writerly gatherings, talk up favourite blogs and author websites, swap URLs and encourage others to do the same. Perhaps even propose a formal online “marketing swap” through a group you belong to.

  • Attend launches

Hopefully, you’ll also buy the book, but even if you can’t always do that, show up. When the author posts pictures later, the larger crowd will say volumes.

  • Involve non-writers
Haliburton Writers

Ultimately, a writer wants to sell books. If the only people they can rely on are family and friends, the book has a short shelf life. Do your part by introducing the book to a wider audience. Suggest it to your book club. Call up several friends who read in that genre and suggest you all attend a launch together and socialize afterwards. Buy a book to donate to a silent auction for a favourite charity you support.

  • Tech support

In the decade or more that Writescape has had a website, we’ve learned a lot about the back-end workings. How to create posts, schedule blogs, maintain subscription lists etc. etc. For many writers, the technical side of things is a frightening abyss. Can you help a fellow writer learn a trick or two of the “trade”?

  • Build supporting others into your life

Busy lives. We all have them. Often we start things with a bang and they fizzle out. Better to help consistently in a small way—constant pebbles making ripples in the marketing pond. Whatever strategies you chose to help fellow writers, build them into your existing life. If scheduling works for you, set aside an hour a month. If you are a Facebook addict, make a habit of sharing a writerly post once or twice a week. If you attend a number of launches, commit to taking a non-writer friend to each one.  If you aren’t on social media, write a review.

  • Ask what help writers need

Writers are generally an introverted lot and not given readily to asking for help. Start by choosing a handful of writer friends who you would like to help and send them a message something like this:

This holiday season I’ve decided to gift some of my writing friends increased social media promotional support. I am active on (insert social media platforms you use) and am happy to (insert what you are prepared to do:  like, share, review, interview. follow blog etc). Please tell me what 3 top actions I can take to best help you.

Last Word

We, Gwynn and Ruth, would like to thank all of you for subscribing to Writescape’s blog, and commenting on and sharing the posts. Also for your interaction with our Facebook and Twitter posts. It means a lot.

  • www.writescape.ca
  • @writescape_
  • www.facebook.com/writescape

The Spirit of Sharing

The Spirit of Sharing

Ruth E. Walker

As noted in last week’s Top Drawer, Gwynn and I attended the Spirit of the Hills (SOH) Festival of the Arts in Cobourg, and filled our creative wells with workshops on the craft of writing. But there was more energy and inspiration to be found in the community rooms at St. Peter’s Anglican Church.

Ruth at Writescape’s table

Drawing together the arts of all kinds, the festival celebrated visual arts, music, theatre, dance and literature. And in each of those disciplines, there was a myriad of creative expressions. From Flamenco dancing to fabric art to photography to performance poetry, SOH festival attendees were treated to a rich immersion in the arts.

Not only were there feasts for the eyes and ears, there were several opportunities for collaboration and communication between artists.

Gwynn moderated an intriguing panel discussion between four poets, who proved that poetry is not just an economy of words on the page. Ted Amsden, Cobourg’s poet laureate emeritis was joined on the panel by American/Canadian poet Katie Hoogendam, subversive poet Wally Keeler and performance poet Dane Swan. The audience was challenged to consider how each poet approached their craft

A Royal reception

Hon. Elizabeth Dowdeswell

The arts tend to be taken for granted, so when the Lieutenant Governor of Ontario, the Honourable Elizabeth Dowdeswell, entered the exhibition hall on Friday afternoon, the excitement meter rose significantly.

She is the Queen’s representative in Ontario, and in her own words, is “Storyteller in Chief.” Her Honour knows the power of words to engage others, and holds close the stories she hears from her travels throughout the province. Gwynn and I were delighted when she stopped by our table for a brief chat.

Reva Nelson & Piers Walker

On Friday evening, we were treated to an evening of music, dance and theatre. As much as I enjoyed all the offerings, one short play held a special joy.

“Mouse”, by Marie-Lynn Hammond, explores how two different commuters — an introverted older woman and an over-active young man — have far more in common than they first realize. Of course, the fact that I had a connection with the young male actor might have influenced my strong preference. Cannot lie: I’m always a proud mother when I watch any of my children do something they love.

Mixing up the arts

The arts were thrown into a different mix of voices when Saturday’s lunchtime panel, moderated by Alan Bland, brought together poet Dane Swan, multi-talented singer-songwriter David Newland, award-winning author K.D. Miller and opera singer turned author and editor, Christopher Cameron. The audience engaged in a free-ranging discussion on the challenges and benefits of sharing across the arts.

Our consensus? There’s a definite richness of thought when artists of various disciplines take the time to talk with and learn about each other.

Marie-Lynn Hammond
& San Murata
Gwynn reading poetry

But the best example of sharing across the arts, for me, was the very cool Words on the Wire, multi-media event on Saturday afternoon. Video poems engaged our eyes and minds, exquisite music and singing rose to the rafters in the chapel setting, pioneer Susanna Moodie addressed the audience, and poetry and prose was shared by diverse voices. Musician and songwriter Marie-Lynn Hammond was joined by acclaimed violinist San Murata. And a personal favourite of mine, Gwynn Scheltema, read two gorgeous poems from her poetry manuscript.

By bringing together a diverse gathering of arts and artists, the Festival attracted the attention of the Queen’s representative, someone who regularly consults with the provincial government and who articulated her belief in the power of grassroots art and volunteer activity to bring people together and enrich their lives. The Festival showcased the work of creative people in a public, accessible place. But more than that, Spirit of the Hills festival organizers created a space in which artists could share ideas, inspiration and art forms with each other.

The Festival of the Arts is held every two years in Northumberland County. I’ll be marking fall 2021 on my calendar to be ready for another immersion in the many creative experiences that will be on offer. In the interim, I’ll be looking at ways I might collaborate with various artists to see what synergy can develop.

Collaboration + creative people = ??? Share in the comments what you think can come out of collaboration across art forms.

Collaboration Opportunity

Applications have just opened for Halls Island Artist Residency in Haliburton County. For summer 2020, organizers are dedicating one 12-day residency for up to four artists who want to collaborate on a project(s).

main cabin

Halls Island is an off-grid, eco-sensitive island on Koshlong Lake. Residencies are available to artists of all disciplines. Other than a $10 non-refundable application fee, residencies are free to successful applicants.

“As an environmental artist and geo-poet, the Island itself was a way to rejuvenate, and become re-inspired in my practice.”


Sophie Edwards, artist residency at Halls Island, 2019

Applications and additional details are available online.

Power to make a difference

Power to make a difference

This week Writescape welcomes guest blogger Lori Twining. She blogs with other writing friends at AscribeWriters.com and adds laughter and inspiration whenever she joins us on Writescape retreats. Her blog today is all about having the power to improve the life of other writers.

Guest Post: Lori Twining

Sometimes, I feel like I have the power to make a difference. Does this ever happen to you? Are you harbouring tiny pockets of power that could be used for something good?

What if YOU could be the reason someone smiled today?

What if YOU could make a small difference in someone else’s life?

What if I finished a novel, published it and it was because of YOU that it hit the New York Times Bestseller List?

Well, don’t get excited, because I didn’t finish writing that New York Times Bestseller… YET! But many other people have. I have read soooo many books by authors that are filled with amazing stories. Stories that deserve recognition. Authors that deserve to be hugged and told that you loved reading their books. Being an author is a tough business. For some, doubt is creeping around every single corner of every single day, so they could use a little reason to smile.

We are lovers. Book Lovers too!

This image has an empty alt attribute; its file name is 42684594_10156106220816225_2255370039609786368_n-300x172.jpg

When my husband and I celebrated our 10th wedding anniversary, we went out for a nice surf & turf supper followed by a few hours of hanging out in the bookstore. We trailed our fingers across every spine in the fiction section, smelling the new pages of some of our favourite authors, discovering new authors and being excited about which books we should buy this trip. We met up in different aisles and pretended we didn’t know each other, and then struck up a conversation about random books we had stacked in our arms. We were basically a romcom (Romantic Comedy) happening in real time. Yes, as a couple, we are two book nerds falling in love all over again, not only with each other, but with authors and their words.

Waiting to be loved

I had a few sad moments while I was walking through the 80% off aisles. Don’t get me wrong, I LOVE a great bargain but my mind went to the $2 stickers on the front cover and I wondered just how much is the author actually making? The book isn’t even that old. It’s only been in circulation for 12 months? 6 months? Geesh! Then I let my eyes wander around the huge store gazing at all the books waiting for someone to take them home, and yes, like in the movie Bridesmaids, I wanted to have the van full of puppies speeding down the highway after the party. Only, my van would be filled to the brim with all the unwanted books. I would take them home with me—possibly share with my husband—and I would read every single book, trying to make an author happy that their book wasn’t locked inside a bookstore with no one to love it.

Does that sound crazy?

Yeah, I’m sure it does.

But it makes me happy to buy another author’s book, read it and then tell them how much I loved it. This comes full circle back to having the power to make someone smile. When you tell an author how much you loved reading their book, sometimes they surprise you. This past week, I was surprised not once, but TWICE!

Reaching out

Lori Twining ~ #slaughtersquad

During my lunch hour a week or two ago, I listened to a Facebook Live interview between two amazing women authors, Lisa Unger and Karin Slaughter. They were talking about mysteries, suspense and thriller novels (all of which are my favourite). They mentioned that if you commented during the Live interview you might win something. Honestly, I didn’t care if I won anything, I was just hoping to hear some secrets they might share about their process of writing a bestselling thriller novel. I was there to hear about how they research, how they attempt their first draft, how long it really takes to write a bestseller, if they have help editing it into a masterpiece or are they doing everything on their own. These interviews always hold many interesting answers for me. So, I was happy that I listened. I took some notes. I went back to work.

After a week of camping in the woods with my adorable husband, unplugged from the world, I returned home to find my social media had exploded with hundreds of text messages, emails, Facebook messages, etc… and several were from Lisa Unger asking me for my snail-mail address. I had won something and she wanted to send it to me. What? I wanted a copy of her new book, Under My Skin, so my fingers were crossed that it would show up in my mailbox.

Love finds it way home

Lisa Unger & Lisa Scottoline Books
Lisa Unger & Lisa Scottoline Books

Fast forward another week… I received PRIORITY MAIL! $24.95 US worth of bookmail. Unfortunately, it was NOT Lisa Unger’s Under My Skin, but it was a short story called The Twenty written by her, and a hardcover copy of Lisa Scottoline’s newest release, Feared. I thought it was weird, it wasn’t even a copy of one of the two women in the interview, but hey, I love Lisa Scottoline and I didn’t have this one. I was excited and happy because who wouldn’t be? Right?

Plus, I already have all of Karin’s books (just finished reading Pieces of Her and it was FANTASTIC). Inside the Feared cover, it was signed with a note, “I love Lisa Unger, too! xoxo! Love Lisa Scottoline.” Oh, these girls know how to warm my heart. A signed Lisa Scottoline book! Sweet.

A couple of days later, I found another Priority Mail package in my mailbox. This time it was from an agent in New York City. Why was I getting mail from a literary agent? It should be the other way around, right? I should be sending out my unpublished manuscript to agents. Ha! That’s a story for another day… However, my package was from Victoria Sanders & Associates in Stone Ridge, New York. That is Karin Slaughter’s agent. Ohmygod! Karin Slaughter is my ab-so-freaking-lute-ly favourite female thriller writer. Seriously, she is the one I want to be when I grow up and figure out how to write a real thriller novel. I. Want. To. Be. Her. … with Lisa Unger and Lisa Scottoline close behind her.

Back to reality, I pulled out a Karin Slaughter t-shirt. Yep! I’m in love all over again. Then, I started surfing the internet for other #SlaughterSquad or #UngerSquad t-shirts… no luck. My mind started racing about telling these girls they could make money with selling their merchandise to crazy fans, such as myself. Now, I want a “The Good Daughter” t-shirt that will make my mother frown! Maybe, I should make one myself? Or send Karin Slaughter a crazy fan email requesting such an item. I’ll save that for another day, as well. Ha!

Bottom line, I made Lisa Unger and Karin Slaughter smile because I listened to their Facebook Live interview, because who wants to have a Live event that no one comes to? In return they made me smile by rewarding me for listening by sharing secret info, PLUS I was extra-smiling when I received gifts! I feel the power of making a difference here… I’m so busy telling everyone I know on social media and in person about how awesome these two authors are, which is a bonus for them. Plus, I will be extremely happy about walking around with my Karin Slaughter t-shirt on for years to come, thanks to Lisa Unger for picking my name out of a list of random people. It is hard to tell which of us are smiling bigger today.

Having the power

Imagine having that much power… here’s the thing, I think YOU do.

Support an author today. Listen to their podcast. Buy their book. Read it. Tell everyone about it. Word of mouth is a wonderful tool that is one of the easiest ways to make someone smile.

If you are a writer, a day will come when you’ll be begging for someone to make you smile. What if YOU could be the reason?

MAKE KARMA HAPPEN!

Lori Twining

Lori Twining writes both fiction and nonfiction, with her stories winning awards in literary competition and appearing in several anthologies. She’s an active member of many writing groups: International Thriller Writers, Crime Writers of Canada, Sisters In Crime International, Toronto Sisters In Crime, Romance Writers of America, Toronto Romance Writers and Ascribe Writers. She’s a lover of books, sports and bird watching, and a hater of slithering reptiles and beady-eyed rodents.

10 meaningful writers’ gifts

10 meaningful writers’ gifts

Launched in 2018 as a year-long celebration of our 10th anniversary, this monthly post has proved so popular that we’re keeping it going into 2019. Look for Writescape’s 10 on the 10th writing tips, advice and inspiration throughout the year. Think of it as Gwynn and Ruth sitting on your shoulder and nudging you along. Share with your writing colleagues and encourage them to sign up for more.

‘Tis the season and a time to think about gifts for writing friends. If you’re anything like us, your list of writing friends and colleagues is wonderfully long. Or perhaps you’re not a writer but have one in your life and you want to give that writer a meaningful present at this time of year. We’ve come up with 10 gift ideas, and most of them cost you little more than time and a willingness to help. And bonus–many of them are environment-friendly.

  1. Time to write. With all of life’s commitments, a gift of time can be priceless. Perhaps offer to babysit, to do the grocery shopping, take kids to hockey practice or cook up a few meals for the freezer — any task that will free up time to write.
  2. Used books. Over the years, writer friends and I have had pot luck get togethers during the holiday season. Each person brings a much-loved gently used wrapped book and then we have a draw to chose a package to take home. Not only do you get a new book to read, but the discussion this activity generates is loads of fun.
  3. Help to face fears. Submitting and rejection is one of my fears. One of the best gifts I received was a commitment from a writer friend to help me to submit my work. I picked out three pieces, then she helped me decide on markets, craft the cover letters and actually send the submissions off.
  4. Space to write. I’m lucky enough to live in a picturesque retreat property. I often offer up my home to writer friends who need to get away. I either write with them, or give them their space, whichever they want or need. If you are away at work during the day, is there a writer who would appreciate a quiet space to themselves? Hey, they could even let your dog out for you.
  5. Help to remove a block. One of my writing friends is a bit of a clutter-bug. She was feeling creatively blocked but overwhelmed at the thought of sorting through the clutter. I offered a weekend and my organizing skills to open things up a little for her so she could get creative again.
  6. Promote on social media. Write a review. Subscribe to or comment on a writer’s blog. Like a writer’s Facebook page. Interact on Twitter or Instagram or Pinterest. Repost, repin or share. Circulate blog URLs. Interview a writer on your own blog. Swap links. Encourage others to do the same. The more often the better. Perhaps schedule an hour a month to act to help promote 8 writers. By this time next year, you will have taken 100 promotion actions.
  7. Share a skill. If you are an editor, gift an editing session. If you are a whiz with Scrivener, offer a coaching session. A dedicated brainstorming session for plot building. Share your skills and you share your gifts.
  8. Organize an “inspiration day.” Pack a picnic lunch. Schedule to coincide with a free day at the local art gallery, music in the park or outdoor theatre. Map the trip to visit gravesites, outdoor sculptures, historical sites. Be the chauffeur and tour guide but remember to build in time for note-taking, observations and serendipity explorations that pop up along the way.
  9. Buy their books. Seems obvious, but we tend to think of gift giving as just that. We need to give to the writer. But as a writer, I would happily forego “getting” and know that my book has been bought and is being read. I’d even be happy to sign it. Them. A whole pile of them.
  10. Ruth reads from “Living Underground”

    Attend a launch or reading. I have attended readings where the readers and their immediate families are the only ones in the audience. Commit this year to attending a number of author events, and take at least one friend with you. And buy the book! You usually get a good price at events, and a signed copy.

 

There are other low-cost but appreciated gifts to consider for a writer: a journal (not the fancy expensive kind, just a dollar store purchase that a writer won’t feel too intimidated to “muddy” the pages); an easy-grip pen and/or mechanical pencil; a package of paper for printing.

Many gift ideas could be packaged as “coupons”:

  • Good for one editing session in March or April for up to 10 manuscript pages.
  • Redeem for one afternoon of market research to develop submission strategy. Goal: 3 submissions to either agents or publications or contests.
  • Congratulations! The bearer of this certificate will receive a day of inspiration during summer 2019. Be whisked off to places and spaces that will tickle your muse and inspire some great writing. Provide gift giver with possible free dates to find a mutually suitable time.

So there you have it.  Be creative and surprise another writer with a gift on this list this holiday season. Or give the list to friends and family so they can give one to you.

Finally, if you have a big-ticket item on your own wish list–a new laptop, a writing retreat, a professional edit–ask family and friends to contribute to your Writing Dream Fund. Many hands can make dreams a reality.

Pinterest for Fiction Writers Part 2

Pinterest for Fiction Writers Part 2

Gwynn Scheltema

In Pinterest for Fiction Writers Part 1 we explored how Pinterest can help you as a writer while you are writing. But of course, there is the other side to writing: selling the book! Pinterest can help there too. (Note: If you are not sure what terminology like “boards” and “re-pinning” mean, please read Part 1 first.)

Why consider Pinterest for sales?

According to Omnicore Agency’s January 2018 report:

  • Monthly active Pinterest users numbered 175 million (75 million in the USA.)
  • 93% are women
  • 2 million shopping pins are saved daily
  • Millennials use Pinterest as much as Instagram
  • Pinterest drives more referral traffic to websites than Google+, LinkedIn and YouTube combined.
  • Nearly 85% of Pinterest searches happen on mobile devices

One of the reasons I prefer Pinterest is that what you post is always there, easily found and well-organized. You don’t spend time creating a post that disappears into a long news-feed and may never be seen, like on Facebook and Twitter.

Two kinds of Pinterest accounts

Pinterest offers registration as either a personal user or a business user. Both are free.

A personal account allows you to create boards and pin to them. You can also pin from other people’s boards and send to other people’s boards, social media accounts, and email.

If you have a business account, you can additionally:

  • place links on your website to take people to your page on Pinterest
  • get visitor analytics and what they’re looking at the most
  • use rich pins to let users do special stuff with the content on your website or Pinterest page, and add prices to your images.
The right Pinterest mindset

Pinterest is not a point of sale. It drives people to click through to your website or to Amazon or wherever your point of sale is. It’s great for building an author presence, (see how below) but never lose sight of the fact that your end goal is sales!

But, and it’s a BIG BUT, like all other social media platforms, avoid incessant self-promotion. The immediate goal is for vistors to pin and then to click through.

Pinterest is a quieter, more subtle platform where sales are made indirectly by building trust, loyalty and engagement. On Pinterest you express yourself through images. So if you want to showcase a review of your book you’ll have to make a visual for it.

Also remember that most pins are re-pins, so if you provide original content, pinners will happily spread it for you. Just give them a good visual with a few, repeat few, words that hook them and you’re on your way.

Become a Business Author

I’m a personal pinner and I have over 60 boards covering all my hobbies, dreams, and plans. Some are general: gardening; art; books I recommend. But there are also more personal boards: my daughter’s wedding; things I want to do with the grandkids; travel plans and of course, unpublished book boards.

When selling your book, you don’t want your efforts buried in clutter and you want to be accessible but stay professional.  The best way is to register as a separate author persona with a business account.  Use your name, and simple add “author”: Jane Doe, author. And just like Twitter and Facebook, a decent head shot and succinct profile that sells you and your products is a must. Notice in the author page below that Rachel Thompson has 6,000 followers and 22,100 monthly viewers. Wow!

What boards could I create?

You can still have multiple boards, but keep them associated with the book or you as an author. In a business account, Pinterest allows you to have “featured boards” and “latest pins” that show up when you first go to the Pinterest page.

Remember sales is the goal, so make sure to put links to your sales page/s whenever you can. You can put them in your profile, in the description portion of your images, and add the URL to images you create.

Here are a selection of boards to consider:

Boards about the book
  • The book/s.

Create a separate board for each book you want to sell. Pin pictures of the cover, back page blurb, reviews, and enticements to read excerpts. Link all the images to your sales page and where appropriate put prices on your images. In the image below, notice that Carla Laureano has 8 separate book boards. (She also has her website URL prominently displayed and a URL to a free book in her profile)

  • Behind the book/s

Glimpses into the book in the making: pictures or quotes that inspired your characters, settings etc. (all poached from your initial vision board.) Cover choices that didn’t make the cut. Characters and/or excerpts that didn’t make the book. Story boards, notes.

  • Special offers

Freebies, contests. New book ideas: Invite people to post pictures of what the villain could look like, or what kind of car the protagonist might drive. Give a free book to the winner when the book is done. In the board below, 75 authors collaborate on this board to offer giveaways. The board appears like this on each of their pages.

Boards about the author
  • About the author

You can get personal here or stay all business; it’s up to you. You can cover how you got started writing, your mentors, your writing resume, your future plans, your passions, causes you support, hobbies and views on life.

  • Events

Reading and signing events (use your photos and posters as the visual); conferences, guest posts, speaking engagements, workshops you’re giving; TV, print or radio interviews. Again add links in the description portion of the pin.

  • Fan club

More photos of happy fans holding your book; book club group shots; quotes from fans or fan letters. Tag people using the @ sign in your pin descriptions (tagging in Pinterest works similarly to Facebook.) Plus, other people can pin things to your page (if you allow them to become “contributors” to a particular board), which encourages more sharing and interaction.

  • Behind the scenes

Pictures of you writing, your cork board of favourite inspirational quotes etc,  your waste basket of discarded scenes, the view from your window, your cat lying on your keyboard. Let your public see you as the person behind the book.

Boards that support the content of your book/s
  • Topic boards

If your book features a mental health issue, have a board about that mental health issue; if your books are Georgian romance, boards of all things 18th century would be of interest to your readers.

  • Books you recommend

Can be in your genre only, or anything you recommend. Alternatively, have a board about “reading now” or “my to-be-read list.”

  • Related activities

If you have written a kids book, have companion boards for teachers or parents or libraries.

  • Any other book-related topics

Libraries you love. Book stores you recommend. Books you loved as a child. Quotes from writers ……..

And there’s more

Once you’ve created your Pinterest author account, don’t forget to grow your audience by adding a Pinterest Follow button on your website so people can follow your Pinterest account from your website.

You’ll also need to brush up on some of the technical stuff, all of which could warrant a separate blog post, but there’s plenty of help out there. Here are a few links to get you started.

Of course you can search on Pinterest yourself! Here are three pins I found in a search “selling books”.

If You Read It, They Will Listen

If You Read It, They Will Listen

Ruth E. Walker

A recent invitation to read my work at Tall Pine Tales in Haliburton set me off on a complicated journey. Tall Pine Tales is a collaborative reading series shared by writer organizations in two of Ontario’s cottage communities: Haliburton and Muskoka. Running successfully for the past 5 summers, there are expectations from the audience for this 6th season: plenty of laughter and smiles, along with thoughtful nudges about life’s twists and turns.

For me, an invite to a public reading is an ego-boost (especially useful when my muse opts to dance just out of reach.) It’s an opportunity to share my work with an audience, to feel my words slip among listeners and tempt their interest.

But when I looked at the writing I had on hand, I panicked a bit. I have a rather dark and serious muse, so this was a real challenge. Then I remembered The Perfect Beauty of Yvon Torville, an in-progress manuscript that I plan to return to in 2019.

Choose the right piece
  • think first; read later
    • there’s a big difference between reading your work to a group of colleague writers and reading aloud to an audience that is mostly readers. You need to consider the purpose of the event, the location and the likely audience:
      • indoors or outdoors
      • a library auditorium or a noisy local pub
      • elementary or high school students or adult audience
      • consider the people and the place, then choose: humour, pathos or high-tension drama?
  • pay attention to the tone of the organizers/event
    • I knew that Tall Pine Tales is a charming mix of memoir, humour, children’s authors and local content, so I chose accordingly: Yvon Torville is a revisionist take on an old Breton fairy tale with irony and magic at its heart
Get comfortable
  • practise
    • the more your practise, the more familiar you are with your own work. During readings, you need audience connection…and that means not keeping your eyes fixed firmly on your words. Look up as you read and move your attention throughout the room: help your listeners feel that you are reading to them and not to the podium.
    • the more familiar your are with your reading, the more easily you can govern your pacing. No matter how many times I’ve read publicly, I’m still a bundle of nerves. I channel that nervous energy into my readings and work hard at not rushing through, slowing down and giving emphasis to parts that need it (a lot of character names or unusual settings or a fast-paced scene.)
    • video or record your practice readings to help you hear your intonation, pauses and occasional stumbles. If you don’t want to record yourself, at the least listen carefully as you practise again and again to ensure a smooth and confident delivery
  • reconaissance/research
    • if you aren’t familiar with the location, do what you can to get familiar. Many out-of-town locations can be viewed online (check out the website for the reading event and a list of past readers)
    • ask the organizers: will there be a podium? Does it have a reading light? Is there a microphone? And here’s a really important question: How long do I have to read? (see “Deliver” for more on this one.)
Deliver
  • listen to the other readers
    • not only is it respectful to give your colleagues your full attention, it helps you to gauge the audience. And that helps to prepare you to deliver your work. Even if the audience is not overly receptive, you’ll know you’ll have to step up your game to get their attention.
  • engage your audience
    • if you have practised then you will read clearly and with some variety in your tone and you will be able to at least glance up in their direction. That’s all part of engagement.
  • stick to the time limit.
    • I have been in the audience when readers have gone over their time limit and it’s disrespectful to the organizers, to your colleague writers who keep to their time limit and most especially, to the listeners. No matter how “rivetting” your piece is, don’t do it.
    • At Tall Pine Tales, I cut my reading off at the requested 7-minute mark and then got to hear more than one person call out “No! What happens next?” I won’t have trouble selling them that book, will I?

Accept criticism

  • take stock of success and what still needs work
    • if possible, have someone in the audience you can quietly ask about what worked and what didn’t. At Tall Pine Tales I asked my husband, “So, what do I need to do better next time?” “Nothing,” he replied. But I’m not fooled by that. “C’mon, give it to me.” He let me know that the reading was great but “…next time, give a bit more time to the set up before you read. Tell them a bit about the original fairy tale first.” Bingo. He was right. It was a good reading but would have been even better if they knew why I am compelled to revise this old tale.
    • I like to read my work aloud to an audience, and I’m pretty good at it. But even so, it’s a never-ending journey to refine and improve each time. If I’m lucky, the invitations will continue to arrive and give my muse a kick in the pants just when I need it the most.

      Ruth reads from “Living Underground” in 2012

 

 

To Market, To Market

To Market, To Market

Ruth E. Walker

I recently attended a celebration of local authors in Ontario’s cottage country. Aptly named Kaleidoscope, the book sales event offered a wide range of styles and published works for readers. Intriguing mysteries, fantasies for all ages, beautiful photography collections, wildlife explorations, compelling memoirs and biographies, and children’s picture books filled huge dining tables on two floors of the rustic Wintergreen Maple Syrup and Pancake Barn in Gelert, near Minden.

For readers, Kaleidoscope was a great opportunity to sample works by some of the many writers who call the Haliburton Highlands home. But for writers, it was an even better chance to learn from one another: what kinds of books were being inspired by the rugged natural beauty of the landscape and who are the people behind the titles? And even more important to me, how are those writers sharing their words with each other and their readers?

Even Margaret Atwood has to promote her books

I saw a range of approaches to direct sales of books and each has benefits and pitfalls. Of course, it’s always a personal choice on how one sets up their sales table. And that choice has to suit the writer. Some writers are painfully shy. I can say this because I am exactly that kind of writer. But I’ve put on my “act outgoing” pants so often now that people think I’m an extrovert. Don’t tell anyone — let’s keep it our little secret.

I toughened up my sales approach after a few years of setting up booths at Word on the Street and Eden Mills Writers Festival. I was there with LICHEN, a jewel of a literary journal I’d helped found and edit. Eventually, I learned to accept people walking past our table, avoiding all eye contact. I no longer took it personally when, after talking up a potential buyer, I watched them put the journal back and walk away. And I quietly celebrated those who bought their own copy.

I watched the writers at Kaleidoscope and recognized the many ways we promote our books:

The Quiet Table

This is the simple “here are my books on display” approach. Just the books. Stacked in an attractive display: cover out, at least one in a stand. The writer stands behind/next to the display, ready to chat with anyone with questions. This is a time-honoured marketing approach. Head to any bookstore and you’ll see lots of those display tables. Readers are attracted to quiet displays.

What you need to remember:

  • show the price; if there are specials let visitors know (2 for $xx or BOGO 50% off) Yes, it feels weird but it is part of marketing; most people dislike having to “guess the price”
  • business cards/postcards show readers you’d like to engage, even through an email or note
  • smile and say hello; it can feel unnatural (and really awkward if they ignore you) but you get used to it
  • NOTE: A recent article in Write magazine recommended displaying a question to give visitors a topic to engage with you on: “Ask me about…” — especially effective if your book(s) tackle tough or intriguing subjects that you spent time researching
The Audio-Visual Augmented Table

Video is a remarkable tool for marketing. Just like an illustration in a book, a video attracts passers-by through sound and/or images. It’s easily set up on a laptop or tablet that’s tucked in among the books.

At Kaleidoscope, a writer displayed a video of First Nation drumming scenes to share at his table. He did the following and these were exactly what we fellow writers appreciated:

  • consider your neighbours by watching the volume (but even the fairly low sound attracted visitors from the first floor to climb the stairs and see what was going on the second floor)
  • avoid constant looping to allow your visitors (and those at other tables) time and space in which to chat
  • NOTE: check in advance or arrive early to ensure your electronics are close to a power plug AND watch the cord for any tripping hazard (including for you)
The Multiple Offerings Table

Some readers are attracted to busy tables. And many readers are also writers (and that should not surprise you, writer!) so I make it a point to have material on hand for writers. Sometimes a jar of writing tips to reach in and pick from. Sometimes writing prompts. And, of course, I always have the latest on upcoming Writescape retreats.

  • offer treats or takeaways; even a jar of wrapped candy or bookmark can attract people to your table
  • define your space with a backdrop/tablecloth or banner (especially effective if you can tie it into the book)
  • get creative — for a children’s story about a picnic, use a picnic blanket and display copies of the book in a picnic basket along with picnicky items. If it’s a mystery novel, include a Sherlock Holmes cap and magnifying glass, etc.
  • NOTE: A plastic display stand can hold excerpts of reviews on your books or promote your next reading or event

No matter what kind of salesperson you are, writer, you know that in today’s noisy and crowded marketplace, we need to be prepared to sell our words and find our readership. No matter what, be ready to answer this question: What is your book about? A short one- or two-sentence answer should be on the tip of your tongue.

Like the writing process, marketing your book is a journey. But thankfully, with cooperative sales events like the first-ever Kaleidoscope in the Haliburton Highlands, it’s not a journey we need to take on our own.

DID YOU KNOW

Heather. signing BETTING GAME

Book sales events are just one piece of the marketing pie. Remember that websites and social media can also be a useful tool to introduce readers to your work. Here’s a look at Heather O’Connor’s Top Drawer post on the marketing work she did IN ADVANCE of the launch of her best-selling YA novel, Betting Game.

Invaluable and oh-so-practical advice from a successful author. And, as noted, it’s a journey.