To Market, To Market

To Market, To Market

Ruth E. Walker

I recently attended a celebration of local authors in Ontario’s cottage country. Aptly named Kaleidoscope, the book sales event offered a wide range of styles and published works for readers. Intriguing mysteries, fantasies for all ages, beautiful photography collections, wildlife explorations, compelling memoirs and biographies, and children’s picture books filled huge dining tables on two floors of the rustic Wintergreen Maple Syrup and Pancake Barn in Gelert, near Minden.

For readers, Kaleidoscope was a great opportunity to sample works by some of the many writers who call the Haliburton Highlands home. But for writers, it was an even better chance to learn from one another: what kinds of books were being inspired by the rugged natural beauty of the landscape and who are the people behind the titles? And even more important to me, how are those writers sharing their words with each other and their readers?

Even Margaret Atwood has to promote her books

I saw a range of approaches to direct sales of books and each has benefits and pitfalls. Of course, it’s always a personal choice on how one sets up their sales table. And that choice has to suit the writer. Some writers are painfully shy. I can say this because I am exactly that kind of writer. But I’ve put on my “act outgoing” pants so often now that people think I’m an extrovert. Don’t tell anyone — let’s keep it our little secret.

I toughened up my sales approach after a few years of setting up booths at Word on the Street and Eden Mills Writers Festival. I was there with LICHEN, a jewel of a literary journal I’d helped found and edit. Eventually, I learned to accept people walking past our table, avoiding all eye contact. I no longer took it personally when, after talking up a potential buyer, I watched them put the journal back and walk away. And I quietly celebrated those who bought their own copy.

I watched the writers at Kaleidoscope and recognized the many ways we promote our books:

The Quiet Table

This is the simple “here are my books on display” approach. Just the books. Stacked in an attractive display: cover out, at least one in a stand. The writer stands behind/next to the display, ready to chat with anyone with questions. This is a time-honoured marketing approach. Head to any bookstore and you’ll see lots of those display tables. Readers are attracted to quiet displays.

What you need to remember:

  • show the price; if there are specials let visitors know (2 for $xx or BOGO 50% off) Yes, it feels weird but it is part of marketing; most people dislike having to “guess the price”
  • business cards/postcards show readers you’d like to engage, even through an email or note
  • smile and say hello; it can feel unnatural (and really awkward if they ignore you) but you get used to it
  • NOTE: A recent article in Write magazine recommended displaying a question to give visitors a topic to engage with you on: “Ask me about…” — especially effective if your book(s) tackle tough or intriguing subjects that you spent time researching
The Audio-Visual Augmented Table

Video is a remarkable tool for marketing. Just like an illustration in a book, a video attracts passers-by through sound and/or images. It’s easily set up on a laptop or tablet that’s tucked in among the books.

At Kaleidoscope, a writer displayed a video of First Nation drumming scenes to share at his table. He did the following and these were exactly what we fellow writers appreciated:

  • consider your neighbours by watching the volume (but even the fairly low sound attracted visitors from the first floor to climb the stairs and see what was going on the second floor)
  • avoid constant looping to allow your visitors (and those at other tables) time and space in which to chat
  • NOTE: check in advance or arrive early to ensure your electronics are close to a power plug AND watch the cord for any tripping hazard (including for you)
The Multiple Offerings Table

Some readers are attracted to busy tables. And many readers are also writers (and that should not surprise you, writer!) so I make it a point to have material on hand for writers. Sometimes a jar of writing tips to reach in and pick from. Sometimes writing prompts. And, of course, I always have the latest on upcoming Writescape retreats.

  • offer treats or takeaways; even a jar of wrapped candy or bookmark can attract people to your table
  • define your space with a backdrop/tablecloth or banner (especially effective if you can tie it into the book)
  • get creative — for a children’s story about a picnic, use a picnic blanket and display copies of the book in a picnic basket along with picnicky items. If it’s a mystery novel, include a Sherlock Holmes cap and magnifying glass, etc.
  • NOTE: A plastic display stand can hold excerpts of reviews on your books or promote your next reading or event

No matter what kind of salesperson you are, writer, you know that in today’s noisy and crowded marketplace, we need to be prepared to sell our words and find our readership. No matter what, be ready to answer this question: What is your book about? A short one- or two-sentence answer should be on the tip of your tongue.

Like the writing process, marketing your book is a journey. But thankfully, with cooperative sales events like the first-ever Kaleidoscope in the Haliburton Highlands, it’s not a journey we need to take on our own.

DID YOU KNOW
Heather. signing BETTING GAME

Book sales events are just one piece of the marketing pie. Remember that websites and social media can also be a useful tool to introduce readers to your work. Here’s a look at Heather O’Connor’s Top Drawer post on the marketing work she did IN ADVANCE of the launch of her best-selling YA novel, Betting Game.

Invaluable and oh-so-practical advice from a successful author. And, as noted, it’s a journey.

Goodbye Vanity Press Impression

Goodbye Vanity Press Impression

Ruth E. Walker

I recently heard from a teen writer who was puzzled about self-publishing. She explained that she was on a committee looking at books to recommend to the Forest of Reading summer program at Ontario libraries. She was especially excited about a book from a local writer and presented it to her committee colleagues to review.

The committee agreed the book was really good and moved it forward as a recommended read to the Ontario Library Association (OLA). But my friend was disappointed to receive an email explaining that the book could not be included. The OLA has a policy to only include traditionally published works in that summer program. A novel, no matter how compelling, couldn’t be on the list if it was self-published by the author.

No matter how you feel about self-publishing versus traditionally published books, the OLA’s policy is not out of line with many organizations. And there is a good historical reason for it: vanity presses.

Feeding the Vanity Machine

Not so long ago, some printing companies called themselves publishers. Writers were attracted to those companies that would quickly publish their manuscripts without long waits to hear from an editor and no questions asked. Writers were guaranteed their book would be published…for a fee, of course. But the writers were confident of being able to sell their finished product. And all the money would go to them, not to some agent or publisher. Once they put out a lot of money to the “publisher.”

It seemed like a great idea.

Of course, the inevitable happened to most of those writers. Basements and garages filled up with boxes of books that, once family and friends had been tapped out, couldn’t be sold to strangers.

 

 

Not all vanity publications were in vain

There were amazing success stories:  David Chilton’s self-published financial advice book The Wealthy Barber has sold over 2,000,000 copies to date. He even mentored sisters Janet and Greta Podleski, and their Looneyspoons cookbook has sold 850,000 copies to date. Many speakers on the “talk circuits” self-publish companion books that sell very well on the strength of their seminars and workshops.

But they were the exception.

In the past five or so years, the winds have shifted for self-published authors. When Terry Fallis won the 2008 Stephen Leacock Medal for Humour forThe Best Laid Plans, and then the 2011 CBC Canada Reads winner, he raised the profile for self-published authors in Canada. Even The Writers’ Union of Canada now accepts memberships from authors of self-published work (applicants must submit their book for review and it must meet professional standards to be accepted.)

It won’t be long before self-published titles are received everywhere with respect.

Make sure your book deserves respect

So you’ve decided to self-publish. Just because you’ve written a great story doesn’t mean it’s ready to go to press. If you truly respect your own work, you need to give it the time and focus it needs and deserves. If you truly respect your reader, ensure that you’re actually giving your reader a great story in great shape. And if you respect yourself as an author, act like you do.

Hire an editor. No, don’t rely on friends or family for this. A professional and skilled editor will help you refine your manuscript to publishable quality: a logical plot, compelling characters and a clean copy for the proofreader. An editor is not concerned with hurting your ego — an editor wants your book to succeed and if that means giving you tough news, well, that’s what will fix this book and make you an even better writer with the next book.

Hire a proofreader. Here you might have friends or family with this skill but understand a proofreader is not just reading your story and looking for oopsies. A proofreader takes a different approach to an editor. A proofreader is looking for transposed numbers. Of chapter headings in slightly different fonts. Of two similar but different spellings of the same name. The things that trick the eye of even the best editor.

Put it into your publishing budget: $800 to $2000 for editing and proofreading.

Things are changing

I’m an assessment volunteer for the Writers’ Union, reading some the self-published books submitted for membership. Some have been pretty darn good.

However, a few have been sadly in need of an editor. And a layout professional. And proofreader. The main criteria for acceptance is “would this book be comparable to a traditionally published book, with evidence of editing and professional appearance/layout?”

More often than not, the answer is yes. And that is heartening.

It means that those vanity presses are not getting as much business. Instead, we see quality book printers who also offer editing services to various levels. We see self-published books from writers who hire editors and proofreaders on their own. We see co-operative publishing ventures, where the cost and profits are shared by the printer and the author, and include editorial supports. That’s a nice balance of respect and a much better business model instead mass printing from unpolished manuscripts.

The publishing world is ever-shifting. How readers access their books is also ever-shifting just as the line between traditional and self-published books is blurring. Ultimately, readers — like my young friend — will set the pace and tone for choosing between those two approaches. And it seems that as long as a book captures a reader’s heart, it won’t matter how it made its way onto the bookshelf.

DID YOU KNOW?

Writescape self-publishes on a regular basis. At our Spring Thaw and Turning Leaves retreats, we prepare a 35-page workbook to support writers on retreat with inspiration, ideas, prompts, tips and helpful information.

When Gwynn and I published Inspiration Station, our “retreat in a paperback” in 2010, we paid for a quality layout and print product. And you can bet that book was edited, proofed and re-proofed before it came off the press.

It’s sold out right now but plans are in the works to bring it out in an electronic version. Stay tuned.

Update on the Copyright Struggle

Update on the Copyright Struggle

Because we feel that the issue of copyright is so important for all writers, we have chosen to present the latest update on the parliamentary review of the Copyright Act received from Access Copyright in its entirety. This message was sent out to all Access Copyright members on May 25. Please read, share and submit your story to the members of the review committee. It matters for all writers and visual artists…including you!

If you are not sure what the review is all about, read our previous blog Copy that! that explains it all.

Roanie Levy, President & CEO of Access Copyright, appeared before the Standing Committee on Industry, Science and Technology on May 22nd, as part of the ongoing Copyright Act review.Watch Roanie’s appearance before the Industry Committee (it starts at 16:38:00 of the video).

The session was very well received and based on the nature of the questions that were brought forward by members of the committee, it is clear that the committee is beginning to appreciate that creators and publishers have been significantly harmed since the Copyright Modernization Act was passed.

Image result for i value canadian storiesThe outcome of the session is a testament to the hard work that our community has been doing with the INDU Committee. The number of creators and publishers who have shared their personal stories during their recent cross-country tour have made an incredible difference by putting a relatable face to the problem, making it more difficult to ignore.

While this gives us all pause to feel encouraged, it is also critical that we bear down to double up our efforts and keep up the momentum. The opposition is pulling no stops and we can’t afford to either.

Make a submission to the Industry Committee

We encourage everyone to take the time to write a submission to the INDU committee.

Written submissions are meant to be brief and can be as simple as a one-page letter outlining your personal story of impact. They will help to keep reinforcing that Canadian creators and publishers have been hurt economically by 2012 changes to the Copyright Act and that the continued creation of Canadian content is at stake during this review.

 

The House of Commons has prepared detailed guidelines on making a written submission.

Image result for i value canadian storiesHere are some basic things to keep in mind for a submission.

  • Address your submission to the “Members of the Standing Committee on Industry, Science and Technology”
  • As submissions will be posted online, they should not include personal contact information beyond your name.

For the email used to submit your submission (the email will not be posted with your submission):

 

  • Send to indu@parl.gc.ca.
  • The person reading the emails is Michel Marcotte, the clerk of the Industry Committee. The email should be addressed to him.
  • The email should include your address, email and phone number.
  • We recommend asking for confirmation of receipt of your submission.

EImage result for i value canadian storiesngage Through I Value Canadian Stories

If you haven’t visited IValueCanadianStories.ca recently, new letters directed at the Committee were added in late April so please take a moment to send one today.  You can also get active on social media and encourage your friends to take part.

Copy that!

Copy that!

Gwynn Scheltema

My Access Copyright notification came the other day to say that the Writers and Artists Payback Claim period for 1997 to 2016 opened on April 1 (closing date is May 31). I’ve also received several updates about the ongoing battle for creator rights in our Canadian Courts and what we as writers can do to help. The Writers’ Union of Canada (TWUC) also sent an update on the court cases and the advocacy they are doing.

I’ve watched my Access Copyright cheque shrink drastically over the last few years because of the education sector’s refusal to pay royalties, as has every other writer. Access Copyright and TWUC, along with other national writers organizations, are working hard on our behalf to address this issue, but ultimately, we the creators should also take action.

I’ll bring you up to date on the legal situation, and tell you how you can help.

What is Access Copyright?

Access Copyright is a non-profit, national organization representing Canadian writers, visual artists and publishers, and the work they create. Access Copyright also partners with similar organizations around the world doing the same thing abroad. Together they represent our creative works when it comes to those who want to copy and share those works in schools, corporations, governments and research situations.

Access Copyright manages the licenses and the collection of licensing fees for copied, shared and remixed content and passes those royalties on to the copyright holders. These royalties have traditionally formed around 20% of writers’ and 16% of publishers’ income. Advocacy around intellectual property is also an important part of the services Access Copyright offers to creators.

Background to the current court action

Prior to an amendment to the Copyright Modernization Act in November 2012 adding “education” as an allowable purpose under fair dealing, the education sector assured Canadian writers, visual artists and publishers they had nothing to be worried about and that this change would not impact their royalty income negatively.

Then in 2013 the ministries of education and post-secondary institutions walked away from long-standing licensing agreements. According to Access Copyright, over 600 million pages are now copied FOR FREE each year by that sector. Education’s new copying policies have devastated royalty income for creators and publishers resulting in a whopping 80% decline.

And it goes further: Course packs containing entire chapters of books, full short stories from collections and anthologies and shared online digital book copies have reduced primary book sales so that publishers receive less and, in turn, writers receive less in royalties from their publishers.

Taking the matter to court

Access Copyright felt it was time to take the matter to court. They sued York University for non-payment of mandatory fees (known as the Interim Tariff) and York counterclaimed that they did not have to pay because their actions constituted “fair dealing” under Fair Dealings Guidelines.

Finally, in 2017, the court ruled in favour of Access Copyright on both claims, but York immediately appealed.

Then at the end of 2017, the Federal Government launched a Parliamentary Review of the Copyright Act. There was now hope that the review would rebalance the law allowing creative professionals to earn the income they were due.

The big surprise, and disappointment, came in February of this year when most of Canada’s provincial education ministries and all of Ontario’s school boards launched legal action against Access Copyright.

It becomes vital now that we make our voices heard by the policy makers conducting the review, so that the legislation can be made stronger to ensure that creators are fairly compensated.

So what can you do to help?

  1. Start by understanding the issue fully. Go online and check out Access Copyright, TWUC, I Value Canadian Stories and Focus on Creators.
  2. Watch and share this video to learn how present copying practices impact the creation of content for tomorrow’s classrooms, and create a value gap for creators.
  3. Write a letter to your MP urging them to support creators during the ongoing Federal Parliamentary Review. Several of the sites listed in #1 have letter kits to guide you.
  4. Make a personal submission, to the Standing Committees from both Canadian Heritage (CHPC committee) and Innovation, Science, and Economic Development (INDU committee) who have begun considering witnesses and submissions as part of the Parliamentary Review.
  5. Tell other writers and urge them to get involved. 

Want to learn more about copyright in Canada?

(links and explanations thanks to Access Copyright website)

Submit, I Say

Submit, I Say

Ruth E. Walker

I’ve been quoted more than once as suggesting “If you don’t submit, you’ll probably never be published.” It’s a good line and one that I’ve used in workshops and networking events. But lately, I’ve been thinking maybe I should take my own advice.

Tania Hershman

I subscribe to a few newsletters, some of which share details on calls for submissions. When Tania Hershman’s ShortStops newsletter arrived today, I took a minute or twenty to look at what U.K. magazines and anthologies are seeking these days. Two themed issues caught my attention and I reviewed what unpublished work I had that might fit the themes. Less than thirty minutes later and I had two submissions crossing the Atlantic and arriving in the U.K. for consideration. Confirmation emails back to me in seconds.

So much easier than the old days of printing the submission, finding the envelope, affixing the stamp, ensuring the S.A.S.E. (self-addressed, stamped envelope) was inside, walking to the mailbox and then patiently waiting six months to hear. I sat in self-satisfied reflection for a couple of minutes.

The mirror doesn’t lie

And then I reflected on my submission record for the past six months. And I didn’t go back more than six months because, well, I know I wasn’t doing much better back then either.

Not too impressive:

  • One submission two months ago to an agent that was, in fact, a revised submission from what I sent her in late July. Good news is that the agent was quite happy to receive my revision. Bad news is that I’m still waiting.
  • One submission of three poems to a literary journal last fall.
  • One poem submitted to an online contest last month.

In other words, not much for a working writer to look back on. Sure, I’ve been busy revising my latest novel manuscript. I’ve also been working as an editor and writing coach and, yes, that is demanding but fulfilling work. However, back when I was commuting to downtown Toronto and pulling in a regular paycheque, I was submitting a lot more of my work. Clearly, I needed a self-kick in the pants.

If you don’t submit, you’ll probably never be published.

Well, that is true. And it is also true that sending your work out carries the risk that it will be rejected. That’s the tough part of being a writer who wants their work to be published. So why have my submissions slowed down? Do I not want my work to be published? Or am I afraid of rejection?

I don’t think it’s really any of the above. I just think my focus had shifted to concentrate on other writers and I kind of left me—the writer me—behind. I’ll also admit that finding the ending for the novel has been a lot tougher than I banked on. While I was making those revisions, I didn’t want to think about short fiction, poetry or plays. I just wanted to reach the finish line.

So now, I’m back in the game. While I won’t be submitting weekly, I’m no longer ignoring the calls for submissions. In the past, I’ve often had unpublished material that worked with a particular theme or publication. And just as often, a call for submissions has sparked a story idea in me.

So I’m going to pay attention and, one way or the other, I’m going to remember that I’m a writer—one who plans to submit and craft new material far more often than she has in past year. How about you?

DID YOU KNOW?

There are plenty of newsletters that can land in your INBOX with calls for submissions inside. Besides Tania Hershman’s ShortStops, here’s a couple more you should consider:

Literistic is based in Victoria, B.C., and offers two monthly submission services. One is free and is what they call their shortlist, arriving monthly with a list of opportunities coming up next month. I subscribe to the shortlist right now but my plan is to upgrade to the annual $58 list. That one is curated to your interests. Here’s how founders Liam Sarsfield and Jessie Jones describe it on their website:

If it’s fiction deadlines for publications that pay and are located in the United States that you’re looking for, well, we’ll keep you on top of those. And if it’s poetry deadlines for publications that pay and don’t have reading fees, that’s no problem, we can keep you on top of those too. Imagine Literistic is your new robotic literary agent (less tweed, more whitespace). You’ll never have to cruise another crappy database again. 

Poets & Writers is a U.S. based writers’ magazine. Their weekly newsletter often has submission information. For example, last month’s weekly newsletters included:

  • 57 Upcoming Contest Deadlines (Feb 1)
  • 480 Small Presses Ready To Publish Your Work (Feb 8)
  • 300+ Writers Retreats Where Your Big Book Could Be Born (Feb 15)*

(*Of course, if you really want a writers’ retreat that’s big on book midwifery and writerly support, you can always consider our Spring Thaw at Elmhirst’s Resort on Rice Lake in Ontario: April 20 – 22 or choose the extend your pen option and stay until April 25)

5 tax questions for writers – answered

5 tax questions for writers – answered

Gwynn Scheltema

At this time of year, writers across Canada are scrambling to organize their receipts and invoices before filing their income tax. I’ve been preparing taxes for several decades. These are five questions I often get asked by writers and artists.

1. If a writer has a day job and freelances too, can she claim writing expenses? 

Yes. A freelance writer earning revenue is considered a small business operator or sole proprietor, and therefore can deduct expenses like any other small business owner. Many people work as an employee at one job and run a business on the side. A freelance writer is no different. And the tax department requires you to declare any and all income you earn worldwide from whatever source.

That said, you will notice that I use the phrase “a freelance writer earning revenue.” If you are writing and submitting but not yet earning income, there are still circumstances when you can be considered to be “running a writing business,” but the tax department has guidelines that differentiate a “hobbyist” from a “small business person” that you should check first.

2. What kinds of expenses can writers claim?

Assuming that you are not considered a “hobbyist”, but are a “small business person,” then you can expense anything that you pay out “to earn revenue.”

Some examples would be: all the usual office type expenses like stationery and computer software and postage; also travel and phone costs for assignments; research expenses; professional fees for accounting; editing, transcribing, researching etc.; advertising; a portion of your computer and photography equipment, professional membership dues, professional development courses, conferences and writing retreats; and resources such as subscriptions to trade magazines.

 

Some meals and some entertainment expenses can be written off too. If you operate out of your home, you can also consider a “use of home” office expense, and if you use your own car you can consider a motor vehicle expense too. All these expenses, however, have rules and limitations attached, so check the Canada Revenue Agency website for details.

The golden rule is that the expense should be incurred to earn revenue and should be “reasonable in the circumstances.” Trying to write off a $4,000 trip to Paris to write an $800 article is not reasonable. But don’t short-change yourself either. Don’t forget the little things like parking and banking fees and taxis. And keep all your receipts!

3. What are the tax implications of a Canadian writer working with a USA  or UK publisher?

 

Money earned outside Canada will be have tax withheld at source AND must be declared on your Canadian tax return. But, Canada and the USA and UK have “double taxation agreements” in place, so there is a mechanism for you to apply to have your foreign taxes refunded.

 

4. What are the biggest mistakes you see writers making with their taxes?

Not starting to consider themselves a writing business soon enough. Most writers feel they should either be working full-time at writing to qualify, or that they should be making a profit first.

Also, not keeping receipts. You can’t claim things you have no receipts for, even if you genuinely spent the money on them. A good rule of thumb is to keep all receipts even if you are not sure if the expense qualifies and then decide later.

 

5. When does a writer need to register for a GST/HST number?

Writers, resident in Canada, are subject to the same requirements as any other self-employed persons or companies when it comes to mandatory GST/HST registration.

So when do you need to register? The simple answer for mandatory registration is: as soon as you hit the $30,000 gross revenue mark.

Image result for hst registrationBut it’s not quite that simple. Timing is everything. When you reach that $30,000 threshold is important. You are required to become a GST/HST registrant once you “exceed the small supplier limit of $30,000 in a single calendar quarter or in four consecutive calendar quarters.”

Say, for instance, you’ve only earned $10,000 by the end of November 2017. Then you land a large contract and they pay you on three separate $15,000 invoices: in December 2017, and January and February 2018. You earn $2,000 in March.

At the end of December 2017, your annual revenue [four consecutive calendar quarters] is $25,000 [$15K plus $10K]. You don’t need to register at this point, because you are under the $30,000 threshold.

By the end of March [1st calendar quarter], however, you exceed the $30,000 limit [January $15K + February $15K + March $2K.] Now you must register, even if you remain at the lower earning levels in April and beyond.

You also have the option of voluntary registration at any time. If you are prepared to do the added bookkeeping required, you can voluntarily register and take advantage of recouping any GST/HST you pay out on your expenses. Sometimes too, if you want to give the allusion that you are a bigger operator than you are, you can register and charge HST from day one. The client will likely assume then that you earn over $30,000 a year.

Useful links:

DlD YOU KNOW?

Writing retreats are allowable expenses for a writing business.

And our next retreat on offer from Writescape is Spring Thaw 2018,. April 20 to 24.This all-inclusive writing retreat is held at the fabulous Elmhirst’s Resort on Rice Lake in Keene. Stay for the weekend or treat yourself to an extra two days of writing.

Looking for writing time? Polishing a project? Looking for feedback from two professional editors? Or just want time to rejuvenate your creativity? Don’t miss Spring Thaw. 

 

 

Honouring Ruth Walker

Honouring Ruth Walker

Ruth E. Walker

I’m here to pay a bit of tribute to Ruth Walker. No. Not me. The other one. One of two reasons for the E. in my writing name. The international influence that put the “tentative” in my early writing career. My secret nemisis.

PHOTO: John Nordell / The Christian Science Monitor

Because every time I hit up Google for Ruth Walker (go on…admit it…most of us did it when we started out) there she would be: Ruth Walker. Seasoned journalist and editor. Decades of reporting in the U.S. and abroad (including a stint in Canada), and editing for The Christian Science Monitor.

Sadly, Ruth passed away this past September. The Society of Professional Consultants, of which she was the 2017 President, offers up this as part of her obituary:

[Ruth] served as the Monitor’s deputy editor, editorial-page editor, and online news editor before leaving to pursue a freelance career as a writer, editor, and consultant in 2006. Ruth was currently the author of Verbal Energy, a popular weekly column on language and etymology in the Monitor.

Had they asked Ruth, I suspect she might have suggested that “was currently” could be replaced with “was most recently” but that just proves she and I shared some interests.

Adding ink to your porridge

Here’s another reason to like Ruth. From a January 2010 Verbal Energy column, she takes on the misuse of the apostrophe, referencing The Oatmeal and the delightful spelling and grammar posters you’ll find there. There was no link to the Oatmeal from Ruth Walker’s article in the Monitor, likely due to the decidedly non-PG13 state of some of the work there, but I have no such qualms. Nonetheless, she offers:

Ah, thou apostrophe! Thou useful but so oft misused mark! (The foregoing is an example of apostrophe in another sense: “address to an absent person or personified thing.”)

The Oatmeal opus, in the form of a flow chart, walks the would-be punctuator through some basic if/then steps. “Is it plural? DON’T use an apostrophe.”

The misuse of apostophe also makes me crazy. But I know it’s one of many common errors that editors stumble across. So I really liked the quickie grammar references at the end of her column, “How to be possessive about apostrophes:”

In the Oatmeal spirit of “just enough” grammar, here are some hints to use as editorial first aid until a professional can make it to the scene:

1. If you aren’t absolutely sure about who and whom, go with who. Use of whom in the wrong place looks much worse than failure to use whom in the right place.

2. Forgo and forego are both real words; they mean “give up” and “precede,” respectively. But “forego” (as distinct from foregoing) is almost always wrong. “I will forego you out of the room”? Yeah. Right.

3. Both affect and effect can be either a noun or a verb. But you could probably live your whole life without using effect as a verb or affect as a noun. Many people do – and quite happily, too.

I am only sorry that I didn’t actually read her work until now. I rather like her wit and direct style.

Power in a name

At the beginning of this post, I said that Ruth Walker was one of two reasons for the E. in my professional writer’s name. (possessive, not plural.)

Before I discovered my life as a writer in 1996, I spent a couple of decades in Human Resources. Yes. That department. I had a lot of bosses over the years. Many of them women. Some of them so insecure or poorly trained/supported that they made my working life challenging at best, hellish at worst.

But then In the late-80s (plural, not possessive) the hospital hired a new HR manager. A woman genuinely interested in work-life balance long before it was an HR buzzword. A revelation, in fact.

My boss demonstrated the best kind of management qualities for the women and men in her various departments: mentoring and modelling in a positive and instructive manner. I learned how to ask with confidence. She nudged me forward, until I discovered I could actually talk in front of groups without fainting. And I learned that kindness and empathy could open doors in even the most difficult situations.

She was the most self-assured manager I’d ever worked for, so I looked for all the ways she pulled it off. I believed (and still do) that one of her secrets was to use her middle initial in her professional capacity. It was, to me, something of a statement, a Here I am world, more than Mary Smith. I’m Mary D. Smith. How many times in my clerical years had I seen men use their middle initials on the letters I’d typed for them? Lots. And the women? Never. Not until this boss.

Taking on the power

As soon as I had the opportunity to establish myself professionally, I considered the E. I, too, would make that statement. Finding another well-known and respected Ruth Walker in the world of writing sealed the deal.

So there you have it. The desire to be someone different from a noted writer and editor, coupled with my nervousness when I first started writing, drove me to my middle initial. Do I regret it? Not one bit. On the one hand, I feel like I’m honouring a woman who stood out as a wonderful model to the other women in her orbit. And on the other hand, I wanted to stand out in the art of words among other Ruth Walkers as me, the one with the E.

Did You Know?

Many writers choose not to publish under their own names, using pseudonyms instead. Their reasons for writing with a pen name are as diverse as their narrative voices. Some, like 19th century French novelist and memoirist Amantine Lucile Aurore Dupin wrote under the name George Sand. Canadian author and filmmaker Leslie McFarlane wrote 20 of the Hardy Boys adventure series as Franklin W. Dixon. When he moved on, the Dixon name continued under a series of other Hardy Boys writers.

At our most recent retreat, participants were given a series of clues at every meal, all leading to the final clue and answer. It seemed fitting as our Turning Leaves guest author, Vicki Delany, writes mysteries and thrillers. The answer to each clue was a pen name for a famous author. From Mark Twain (Samuel Clemens) to Robert Galbraith (J.K. Rowling), participants were challenged to use their sleuthing skills to discover the answers.

At each retreat, we find ways to stretch your thinking and take you outside of the box. Next retreat: Spring Thaw, April 20 – 22/25, 2018.

Go Bravely, Pioneer!

Go Bravely, Pioneer!

This week Writescape welcomes A.B. Funkhauser as our guest blogger. We first met her in a Writescape workshop where her unique storytelling voice immediately grabbed our attention. She recently launched her third novel at the Indie Author Day in Pickering, and this successful and self-propelled author lets us in on how she sees marketing in the indie world.

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A.B. Funkhauser

Recently, I had the privilege of participating in Indie Author Day at the Pickering Central Library. Sponsored by the PineRidge Arts Council, its purpose was to bring independent and micro-published authors together under a single roof to share ideas and lamentations about this journey we call writing.

So much more than words

Writing is so much more than words on a page. We chase character, motivation, arc, pacing and a satisfying resolution, each ideally wrapped tight in a prescient, unique voice that distinguishes the work and acts as a fingerprint for the artist behind it. Finding that combination can take years accompanied by scores of rejection letters that keep fourth-place-finishes in writing contests company.

That’s the trip. Those of us stubborn and committed enough to either win a contract or go boldly into self-publishing know that the second part of the journey has begun, and it is on this that I’d like to focus.

Pioneering the next wave

Writing it all down is a great beginning. It’s the foundation for a finished product that will be advanced by a marketing plan anchored to a brand.

Most of the speakers at Indie Author Day touched on the fact that indie books have a hard time finding a home in libraries and book stores large and small. There is a very good reason for this. Curated decisions at macro and micro levels are always informed by history and convention. What worked last year will continue to work in subsequent years until new factors change the conversation.

The Canadian Big Three and US Big Five publishing houses and their star authors rule the day and there is nothing wrong with this. Success models like these did not appear overnight; they started small and they grew over time. And they will continue to do so.

But times are changing and Indie authors in the digital age are in a unique position to pioneer the next wave by reaching where they could not before. Heavy oak doors barred, locked and guarded by agents and executives fall away when the author, published or not, has access to millions of readers via Internet platforms. Promoting  in the safety and comfort of one’s home is the best place to start building the profile that grows the brand.

What is brand?

Think of “brand” in terms of an author resume—for how can authors rightly expect to be taken up without an introduction? Many times we hear about great manuscripts going nowhere because the author (the brand) has little or no Internet presence.

The same happens when authors approach libraries and book stores. “Who are you?” and “What are your credentials?” takes the place of “What is the book about?” These questions are not unreasonable.

Making connections develops “cred”

Like a politician with a constituency, independent authors need followers as a first step to developing “cred” for the words they write. As I explained more than once on Indie Author Day, we can write the best novel, screenplay, short story or poem, but no one will know if we do not get out there and let people know.

Standing in front of our book tables trying to engage a busy parent or indifferent teen on their way to the stacks can be soul depleting. But after a handful of books-oriented events, we do get the hang of connecting on a person-to-person level. Many of us tempt with bowls of candies, free key chains, magnets, bookmarks or short story samples. When a conversation goes well, a book or two may actually be sold.

But it is the connection that is key. For every 50 business cards handed out, only a precious few will be retained; even fewer will be used to access the author’s buy links or website. But that is also okay. We’re not only building a constituency of readers and “cred”, but we’re also building a bridge to that first invitation to guest on a podcast, blog or cable show.

Seven years or five books

Publishing models in the Indie world present many formulas. My publisher says “seven years or five books” before anything happens. Whatever is served up, writers should not be discouraged. Time is an opportunity not just to write, but to build brand and the followers who support and advance it.

The times they are a changin’ opines one of my favorite clichés. For those willing to embrace the change, there is much to be done. I’ve only scratched the surface in a handful of words. The rest is up to you.

Go bravely, Pioneer.

Shine.

 

Toronto born A.B. Funkhauser is a multi-published genre-bending author who loves to market as much as she loves to hash out new material. She credits Writescape with helping her find her way. She publishes through Solstice Publishing.

Twitter https://twitter.com/iamfunkhauser

Facebook  http://www.facebook.com/heuerlostandfound

 

What Genre do You Write?

What Genre do You Write?

Gwynn Scheltema

Seems like a simple question, but increasingly these days it can be confusing. Genres not only have subgenres, but subgenres have sub-subgenres: Steampunk is a sub genre of science fiction (or science fantasy) but steampunk itself has sub genres like steamgoth, gaslight romance, clockpunk and dieselpunk.

Then of course, you have the age cross-overs and cross-genres like paranormal romance, crime fantasy, or action comedy.

The mind boggles.

Why does knowing your genre matter?

Initially, it doesn’t matter. When you begin your first draft, story is key and the story will land in the genre it fits best. But once that draft is done, knowing your genre is important. You’ll need to know so you can fine tune your manuscript and pitch it to the right agent or publisher.

It’s a marketing issue. How many places will your book fit? Knowing your genre shows a better understanding of the market, which can only help your submission. If you don’t know where your book fits, you’re saying you don’t know your target audience.

We all like to think that our book is unique, but the reality is, if we can correctly categorize it, readers can access it and agents and publishers will know immediately whether it potentially fits their market.

Genre and editing

And because knowing genre is a marketing issue, it becomes an editing issue, so you can mould your submission to fit publishing needs and reader expectations.

Let’s take the crime/mystery genre as an example and the typical “dead body”. In a cosy mystery, your readers will expect to spend a few chapters meeting the inhabitants of a cosy community and getting to know the protagonist and her friends before the “dead body” is discovered. The actual killing will be off stage. In a police procedural mystery, the “dead body” is there by the end of chapter one. Readers may even witness the murder. It will be important to follow real police investigative and forensic procedures.

Some publishers have well-defined expectations that can help tremendously at this editing stage. Harlequin, the world’s largest publisher of romance, provides clear, detailed guidelines on their website for each of their genre imprints, from the word count to the level of sexual content.

So what is my genre?

Genre definitions are constantly changing and evolving, but you have to start somewhere.

1. Prepare a book jacket blurb

Once the first draft is done, prepare a book jacket blurb (the paragraphs on the back cover that entice readers to buy because they answer the question “What is this book about?”.)  Writing the jacket blurb helps to distill the thrust of the story: the conflict, the stakes and the character arc.

It also helps define what genre it is, because it focuses on the main thread of the story.

2. Define the main genre

With your book jacket blurb in hand, you have your main dominant story thread. Use that main thread to define the main genre. For instance, if your book involves a mystery and a romance, is the dominant story thread a classic “who done it” with a bit of romance thrown in for character growth? (mystery) Or is it really about a relationship blossoming between two people who happen to be solving a mystery together? (romance)

Here’s a list of some of the main genres to get you started:

  • Action/Adventure — epic journeys, lots of conflict/pursuit, high stakes, some violence.
  • Crime/Mystery — stories that involve solving a crime, usually a murder.
  • Fantasy —magic, other worlds, myths and mythological/mystical figures.
  • Historical — fictional characters and events in an historical setting
  • Horror— stories that invoke dread or fear.
  • Thriller/Suspense — harm/danger about to befall a person or group and the attempts to evade the harm/danger, high tension.
  • Romance —love/intimacy/relationships.
  • Sci-fi —impact of technology, aliens, science-related alternative worlds, often futuristic
  • Women’s fiction — stories about women experiencing emotional growth

Once you have your main genre, you can explore subgenres. This link on the definition and characteristics of the main genres is worth looking into.

3. Define your reader

Nail down the age group your book is aimed at: children, young adult, new adult or adult. If your manuscript appeals to more than one group, you have an age cross-over. (Think Harry Potter (children/adult) or Hunger Games (YA/adult).)

Imagine your ideal reader. If you were that reader looking for your book, where would you look? Again, focus on the main narrative thread. Is your ideal reader looking for a romance with a bit of mystery thrown in, or are they problem solvers who like mysteries and might like some relationship stuff thrown in?

Ask your beta readers where they would expect to find your book. Ask your critique group. Tell other writers your blurb and then ask them, “What section of a bookstore would you look in to find my book?”

4. Visit a book store

Go to a bricks & mortar bookstore or hop on the Net. Identify half a dozen books similar to yours and find where they are shelved. Go to Goodreads and check the Listopia recommendations for your main genre, like “Best Science Fiction.” That will lead you to the sub-genres like “Best Steampunk Books.” Read the blurbs on the back covers. Does your book jacket blurb follow a similar pitch?

One way to do this is to have two windows open, one on Amazon and the other on Goodreads. Read the blurb on Goodreads and then search the book on Amazon to see its classification.

I always like the section below the “purchase” button with the phrase “People who bought this also bought….” It’s a great way to find other novels that are categorized the same way. Could your book fit here?

Still not sure?

You’re fine as long as you know your main genre and reader age. Agents will be able to spot a crossover even if you haven’t mentioned it. If your query letter has a good hook and good comparables, the sub-genre will be apparent to them.

However, the time you spend on defining your genre will help you make a better connection between your story and your reader. And your well-crafted blurb will be ready for those moments when someone (maybe an agent or publisher) asks “So what are you writing?”

DID YOU KNOW?

Vicki Delany, our guest at this year’s fall retreat, Turning Leaves  2017, writes in several subgenres of the crime/mystery genre. As  Eva Gates she writes the cosy Lighthouse series, and as Vicki Delany she writes a Police Procedural series featuring Constable Molly Smith.

Beta Readers & You

Beta Readers & You

Ruth E. Walker

The writer in the attic garret, a single candle barely illuminating the page, the scratchscratchscratch of the pen crossing the paper. Is this your idea of the writer’s lonely life?

Well, not this writer. Yes, the act of writing is solitary. And some of us do isolate ourselves for short periods of uninterrupted time. Sometimes, even with a candle or two. But eventually, even the most private of writers needs to surface and find readers. Because, with few exceptions, that is what writers crave: a connection to others through the writing.

At a recent workshop, one writer asked the others if they wrote with an audience in mind. The answers were as varied as the participants. Some start out with an “ideal reader” in their head; some brought in the idea of a reader later on, the second or third edit, for example. But we all agreed that eventually we work with the concept of someone actually looking at our words.

An agent. An editor. Readers.

So you have the final draft of your manuscript. Seeking publication and submitting our work is a challenge at best and often, it borders on terrifying. Surely there’s a simple way to feel more confident when you press the SEND button.

I belong to a fairly intense critique group: Critical ms. That intrepid bunch has saved my writerly bacon many times as they gave feedback on chapters and scenes every few weeks. And over the past summer, they all read my final draft manuscript. I know I’m lucky to have them; critique groups rarely look at the complete work.

So what if you don’t have a Critical ms in your life? You have the manuscript in hand, hoping to catch a publisher’s attention. And you want feedback from readers. Here’s where beta readers come in. They are not copy editors or proofreaders. Instead, they will read that entire manuscript and give you a reader’s response.

How to find beta readers

Beta readers often read your work for no charge. But some charge a fee. Decide in advance how you will ask for the favour or if you will pay experienced beta readers for the service. If you decide on paid readers, make sure you ask for and get recommendations on their past performance.

Connect with beta readers through networking, word-of-mouth opportunities and social media:

  • Workshops and conferences for writers are great places to meet other writers working at the craft, just like you. They can be your beta readers or connect you with their beta readers.
  • Offer to be a beta reader: give and you can receive. Besides, a wise writer learns from reading others’ writing.
  • Tell friends and family members you are looking for beta readers (proceed with caution: feedback from people you know and care about can be more emotionally energized than you realize.)
  • Connect through writing blogs, reader/fan-fiction websites, social media such as Instagram, Twitter, LinkedIn and Facebook. You can let others know you want beta readers through these platforms.
  • Be open to readers who are unfamiliar with your genre or topic. They might ask questions and see things that others gloss over when they read your work.

How to treat a beta reader

Once you find a beta reader or two, let them know what you expect. And give them the tools they need to do that.

  1. Don’t offer a rough manuscript to beta readers:
    • A polished manuscript is properly formatted: page numbers, chapter headings/numbers, 2-inch margins, double-spacing and indented paragraphs.
    • Work hard yourself first to ensure few typos, grammar glitches and logic slips
    • Imagine your beta readers talking with others: I just read this really confusing book. I couldn’t make sense of the timelines and the characters were just so flat…
    • Ask yourself: Is this draft complete and ready for readers?
  2. Present your manuscript professionally:
    • Have your polished draft ready in both electronic and hard copy formats.
    • Some want to read it more “book style” — 2 pages per sheet, landscape format; some want it in manuscript format (see point #1)
    • If they want a hard copy, be prepared to print it: don’t expect them to pay for the printing.
    • Ask your reader: How do you want to read this?
  3. Give your readers guidance:
    • Offer at least a cover page, outlining what you are looking for, such as: plot glitches, slow sections, any confusions, characters that don’t connect with the reader, etc.
    • Prepare a checklist if that is simpler for you and your reader, but leave lots of room for comments and questions.
    • Encourage your reader: I welcome any and all criticisms and suggestions, and appreciate your time in reading my book. Don’t worry about hurting my feelings.
  4. Use beta readers to help with your query or marketing:
    • You can include positive comments from your readers in your query letter. But keep it really brief and professional: Beta readers offered excellent feedback that helped refine the final draft.
    • If you’re self-publishing, a snippet of praise on the back cover or inside can help sell your book.
    • Example: A fast-paced and exciting thriller… A timeless love story that kept me reading to the end…
  5. Say thank you:
    • Send a personal note following up after they give you their feedback.
    • When your book is published, it may be appropriate to thank your readers inside.
    • Ask: I’d like to recognize your help. Can I mention your name in my acknowledgement page?

Remember: A beta reader is not there to feed your ego. Don’t take the comments personally. Perhaps you don’t agree; reading is subjective, after all. But always say thank you, nonetheless.

And if you are getting comments or questions from more than one reader on the same topic, perhaps you need to rethink your opinion. This just might save you from having an editor or agent ask you the very same questions.

DID YOU KNOW?
Mark Coker

Mark Coker of Smashwords, the highly successful e-book distributor, has a few things to say about beta readers. He and his wife used a specific process for their novel Boob Tube to ensure their beta readers had the right tools to respond. He shared some great tips in Publishers Weekly online.

Do you use beta readers? Let us know about your experience.