This week Writescape welcomes A.B. Funkhauser as our guest blogger. We first met her in a Writescape workshop where her unique storytelling voice immediately grabbed our attention. She recently launched her third novel at the Indie Author Day in Pickering, and this successful and self-propelled author lets us in on how she sees marketing in the indie world.
Recently, I had the privilege of participating in Indie Author Day at the Pickering Central Library. Sponsored by the PineRidge Arts Council, its purpose was to bring independent and micro-published authors together under a single roof to share ideas and lamentations about this journey we call writing.
So much more than words
Writing is so much more than words on a page. We chase character, motivation, arc, pacing and a satisfying resolution, each ideally wrapped tight in a prescient, unique voice that distinguishes the work and acts as a fingerprint for the artist behind it. Finding that combination can take years accompanied by scores of rejection letters that keep fourth-place-finishes in writing contests company.
That’s the trip. Those of us stubborn and committed enough to either win a contract or go boldly into self-publishing know that the second part of the journey has begun, and it is on this that I’d like to focus.
Pioneering the next wave
Writing it all down is a great beginning. It’s the foundation for a finished product that will be advanced by a marketing plan anchored to a brand.
Most of the speakers at Indie Author Day touched on the fact that indie books have a hard time finding a home in libraries and book stores large and small. There is a very good reason for this. Curated decisions at macro and micro levels are always informed by history and convention. What worked last year will continue to work in subsequent years until new factors change the conversation.
The Canadian Big Three and US Big Five publishing houses and their star authors rule the day and there is nothing wrong with this. Success models like these did not appear overnight; they started small and they grew over time. And they will continue to do so.
But times are changing and Indie authors in the digital age are in a unique position to pioneer the next wave by reaching where they could not before. Heavy oak doors barred, locked and guarded by agents and executives fall away when the author, published or not, has access to millions of readers via Internet platforms. Promoting in the safety and comfort of one’s home is the best place to start building the profile that grows the brand.
What is brand?
Think of “brand” in terms of an author resume—for how can authors rightly expect to be taken up without an introduction? Many times we hear about great manuscripts going nowhere because the author (the brand) has little or no Internet presence.
The same happens when authors approach libraries and book stores. “Who are you?” and “What are your credentials?” takes the place of “What is the book about?” These questions are not unreasonable.
Making connections develops “cred”
Like a politician with a constituency, independent authors need followers as a first step to developing “cred” for the words they write. As I explained more than once on Indie Author Day, we can write the best novel, screenplay, short story or poem, but no one will know if we do not get out there and let people know.
Standing in front of our book tables trying to engage a busy parent or indifferent teen on their way to the stacks can be soul depleting. But after a handful of books-oriented events, we do get the hang of connecting on a person-to-person level. Many of us tempt with bowls of candies, free key chains, magnets, bookmarks or short story samples. When a conversation goes well, a book or two may actually be sold.
But it is the connection that is key. For every 50 business cards handed out, only a precious few will be retained; even fewer will be used to access the author’s buy links or website. But that is also okay. We’re not only building a constituency of readers and “cred”, but we’re also building a bridge to that first invitation to guest on a podcast, blog or cable show.
Seven years or five books
Publishing models in the Indie world present many formulas. My publisher says “seven years or five books” before anything happens. Whatever is served up, writers should not be discouraged. Time is an opportunity not just to write, but to build brand and the followers who support and advance it.
The times they are a changin’ opines one of my favorite clichés. For those willing to embrace the change, there is much to be done. I’ve only scratched the surface in a handful of words. The rest is up to you.
Go bravely, Pioneer.
Toronto born A.B. Funkhauser is a multi-published genre-bending author who loves to market as much as she loves to hash out new material. She credits Writescape with helping her find her way. She publishes through Solstice Publishing.